{"id":28773,"date":"2019-11-20T10:00:33","date_gmt":"2019-11-20T09:00:33","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=28773"},"modified":"2019-11-19T17:29:17","modified_gmt":"2019-11-19T16:29:17","slug":"rewe-group-against-plastic-waste","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/rewe-group-gegen-plastikmuell\/","title":{"rendered":"REWE Group is committed to reducing plastic waste"},"content":{"rendered":"<p>In the approximately 5,800 REWE and PENNY stores throughout Germany, customers can now find various types of shower gel, cream showers, liquid soaps and cream soaps from REWE Group's own brand \u201etoday\u201c in packaging made from 100 per cent recycled material, 20 per cent of which comes from the Yellow Bag. This keeps the plastic used in a closed cycle - saving natural resources and protecting the environment.<\/p>\n<p><strong> Plastic recyclate<\/strong> is next to <strong>Recycled paper<\/strong> one of the most important <strong>Secondary raw materials<\/strong> in REWE Group's packaging strategy. REWE and PENNY's private label and service packaging alone can currently save around <strong>6,400 tonnes<\/strong> of primary plastic per year can be saved through the use of recycled plastic.<\/p>\n<p>As a founding member of the<strong> \u201eRecyclate initiative\u201c<\/strong> REWE Group, in co-operation with partners from various sectors, is committed to an e<strong>ffective recycling<\/strong> and is committed to value chains in line with the principles of the circular economy. The common goal is to develop sustainable material cycles and to utilise the recyclable material from the <strong>Source<\/strong> <strong>\u201eYellow bag\u201c<\/strong> to make greater use of them.<\/p><div class=\"packa-in-post-alle packa-entity-placement\" style=\"text-align: center;\" id=\"packa-322768297\"><div id=\"packa-4101706207\"><a data-no-instant=\"1\" href=\"https:\/\/packaging-journal.de\/en\/newsletter\/\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"PJ Self-promotion English 03\"><!--noptimize--><img src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03.png\" alt=\"\"  srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03.png 840w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-300x75.png 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-768x192.png 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-18x5.png 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-332x83.png 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-664x166.png 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-688x172.png 688w\" sizes=\"(max-width: 840px) 100vw, 840px\" width=\"840\" height=\"210\"  style=\" max-width: 100%; height: auto;\" \/><!--\/noptimize--><\/a><\/div><\/div>\n<p>Since 2017, REWE and PENNY have been continuously switching from plastic bottles for washing, cleaning and detergent products to packaging that is <strong>100 per cent recycled material<\/strong> with a share of <strong>20 per cent from the Yellow Bag<\/strong> exist. REWE Group's goal is to continuously reduce the ecological impact of its packaging and to minimise the environmental impact of its products. <strong>Circular economy<\/strong> of the materials used.<\/p>\n<p>The promotion of a closed cycle is also important in the area of <strong>Disposable PET<\/strong> an elementary component of REWE Group's efforts against plastic waste. Many <strong>Own-brand beverage bottles<\/strong> have for some time now consisted to a significant extent of <strong>recycled PET<\/strong>, so-called <strong>rPET<\/strong>.<\/p><div id=\"packa-1667622734\" class=\"packa-inhalt packa-entity-placement\"><!--noptimize--><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-2686439340972671\" crossorigin=\"anonymous\"><\/script>\r\n<ins class=\"adsbygoogle\" style=\"display:block;text-align:center\" data-ad-layout=\"in-article\" data-ad-format=\"fluid\" data-ad-client=\"ca-pub-2686439340972671\" data-ad-slot=\"6171251825\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><!--\/noptimize--><\/div>\n<p>With a <strong>Water bottle made from 100 per cent recycled material<\/strong> led REWE and PENNY <strong>Beginning of the year<\/strong> was the first food retailer to introduce a private label drinks bottle made entirely from recycled plastic. Also with <strong>Frozen carrier bags<\/strong>, <strong>Convenience<\/strong> resp. <strong>Delicatessen packaging<\/strong> (both REWE and PENNY), <strong>bin liners<\/strong> (REWE) or <strong>Colour buckets<\/strong> (toom Baumarkt), REWE Group is already successfully using plastic recyclate and. <strong>rPET material<\/strong> to save primary plastic.<\/p>\n<p>&nbsp;<\/p>\n<h2>The REWE Group packaging strategy<\/h2>\n<p>The <strong>more environmentally friendly design<\/strong> REWE Group has anchored the minimisation of packaging in an overarching strategy. In this strategy, the Group aims to minimise packaging wherever possible. <strong>Avoid<\/strong>, to <strong>reduce<\/strong> or <strong>more environmentally friendly<\/strong>. By the end of 2025, all plastic packaging from REWE and PENNY own brands that cannot be avoided is to be recyclable. This means that the <strong>ecological effects<\/strong> reduced and the <strong>Circular economy<\/strong> of the materials used.<\/p>\n<p>In addition, REWE and PENNY plan to have a total of <strong>20 per cent less plastic<\/strong> for its own-brand packaging and, by the end of 2020, will only use paper packaging in its own brand packaging. <strong>Certified raw materials<\/strong> to use. REWE Group had already committed to this last year, <strong>All private label sales packaging and service packaging<\/strong> at REWE, PENNY and toom Baumarkt in terms of their environmental friendliness by the end of 2030. To date, more than <strong>2,000 articles revised<\/strong>. With the changes already implemented, REWE and PENNY alone are currently saving around 8,900 tonnes of plastic per year.<\/p>\n<p><em>Source: Rewe Group<\/em><\/p>","protected":false},"excerpt":{"rendered":"Many products from REWE Group's own brand \u201etoday\u201c use packaging made from 100 per cent recycled material, 20 per cent of which comes from the Yellow Bag.","protected":false},"author":14,"featured_media":28776,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"","rank_math_focus_keyword":"","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[114,22],"tags":[65,43,61,54,31,32],"class_list":{"0":"post-28773","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-aus-den-unternehmen-news","8":"category-packmittel-und-packstoffe","9":"tag-abfalltechnik-und-recycling","10":"tag-aus-den-unternehmen","11":"tag-endverpacken","12":"tag-kunststoff-und-verbunde","13":"tag-nachhaltigkeit-und-green-packaging","14":"tag-packmittel-und-packstoffe","15":"cs-entry","16":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/28773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=28773"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/28773\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/28776"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=28773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=28773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=28773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}