{"id":29012,"date":"2019-11-28T08:30:28","date_gmt":"2019-11-28T07:30:28","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=29012"},"modified":"2021-02-01T17:56:17","modified_gmt":"2021-02-01T16:56:17","slug":"edeka-own-brand","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/edeka-eigenmarke\/","title":{"rendered":"EDEKA: Environmentally friendly detergents and cleaning products as a private label"},"content":{"rendered":"
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The EDEKA Group has further expanded its range of sustainable private labels: With the Respekt brand, environmentally friendly detergents, cleaning agents and cleaning products are now also available as a private label.\u00a0<\/span><\/p>\n

EDEKA thus corresponds to a growing demand<\/strong>. Because when it comes to detergents in particular, many customers want more environmentally friendly products<\/strong> with the washing and cleaning performance remaining as unchanged as possible. The new private label is available in many EDEKA stores and all Netto Marken-Discount and Budni branches.<\/p>\n

Heavy-duty detergents, cleaners & co. from Respekt are made from environmentally friendly Formulations with plant-based surfactants<\/strong>. You are connected to the \u201eEU Ecolabel\u201c<\/strong> and partly also \u201eBlue Angel\u201c<\/strong> certified. In future, products bearing both environmental seals will also be labelled with the WWF Panda<\/strong> labelled. This indicates an environmentally friendly EDEKA product.\u00a0<\/span><\/p>

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All Respekt products are packaged in resource-saving bags and bottle bodies Made from 100 per cent recycled plastic<\/strong>.<\/p>\n

Expanding the range of sustainable products, especially in the private label segment, has been a goal of the EDEKA Group for years. This is based on the desire to ecological footprint<\/strong> significantly. The WWF has been providing advice and support in this area for over ten years as part of a Strategic partnership for sustainability<\/strong>. Since 2015, the focus has also been on packaging, including improving recyclability and the use of recycled materials.<\/p>