{"id":29012,"date":"2019-11-28T08:30:28","date_gmt":"2019-11-28T07:30:28","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=29012"},"modified":"2021-02-01T17:56:17","modified_gmt":"2021-02-01T16:56:17","slug":"edeka-own-brand","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/edeka-eigenmarke\/","title":{"rendered":"EDEKA: Environmentally friendly detergents and cleaning products as a private label"},"content":{"rendered":"

The EDEKA Group has further expanded its range of sustainable private labels: With the Respekt brand, environmentally friendly detergents, cleaning agents and cleaning products are now also available as a private label.\u00a0<\/span><\/p>\n

EDEKA thus corresponds to a growing demand<\/strong>. Because when it comes to detergents in particular, many customers want more environmentally friendly products<\/strong> with the washing and cleaning performance remaining as unchanged as possible. The new private label is available in many EDEKA stores and all Netto Marken-Discount and Budni branches.<\/p>\n

Heavy-duty detergents, cleaners & co. from Respekt are made from environmentally friendly Formulations with plant-based surfactants<\/strong>. You are connected to the \u201eEU Ecolabel\u201c<\/strong> and partly also \u201eBlue Angel\u201c<\/strong> certified. In future, products bearing both environmental seals will also be labelled with the WWF Panda<\/strong> labelled. This indicates an environmentally friendly EDEKA product.\u00a0<\/span><\/p>

\"\"<\/a><\/div><\/div>\n

All Respekt products are packaged in resource-saving bags and bottle bodies Made from 100 per cent recycled plastic<\/strong>.<\/p>\n

Expanding the range of sustainable products, especially in the private label segment, has been a goal of the EDEKA Group for years. This is based on the desire to ecological footprint<\/strong> significantly. The WWF has been providing advice and support in this area for over ten years as part of a Strategic partnership for sustainability<\/strong>. Since 2015, the focus has also been on packaging, including improving recyclability and the use of recycled materials.<\/p>\n

Source: EDEKA<\/em><\/p>","protected":false},"excerpt":{"rendered":"The EDEKA Group has further expanded its range of sustainable private labels: With the Respekt brand, environmentally friendly detergents, cleaning agents and cleaning products are now also available as a private label.\u00a0","protected":false},"author":14,"featured_media":29014,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"","rank_math_focus_keyword":"","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[114,22],"tags":[65,43,58952,54,31,1023],"class_list":{"0":"post-29012","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-aus-den-unternehmen-news","8":"category-packmittel-und-packstoffe","9":"tag-abfalltechnik-und-recycling","10":"tag-aus-den-unternehmen","11":"tag-edeka","12":"tag-kunststoff-und-verbunde","13":"tag-nachhaltigkeit-und-green-packaging","14":"tag-non-food","15":"cs-entry","16":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/29012","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=29012"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/29012\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/29014"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=29012"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=29012"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=29012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}