{"id":29041,"date":"2019-11-28T15:09:47","date_gmt":"2019-11-28T14:09:47","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=29041"},"modified":"2020-08-11T13:26:34","modified_gmt":"2020-08-11T11:26:34","slug":"red-dot-award-german-design-award-bp-creality","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/red-dot-award-german-design-award-bp-creality\/","title":{"rendered":"Honoured: Red Dot Award and German Design Award go to B+P Creality"},"content":{"rendered":"

Berndt+Partner Creality, the global agency for brand, packaging design and innovation, has won the Rod Dot Award and the German Design Award for its brand and packaging design for the new Maggi W\u00fcrzquickies. The packaging was also nominated for the German Innovation Award and the German Brand Award.\u00a0<\/span><\/p>\n

\n
\"Bold,
Bold, creative, effective and eye-catching - according to Christoph Waldau, CEO of the Berlin agency B+P Creality, these are the most praised characteristics of the award-winning brand and packaging design. (Image: Berndt+Partner Creality GmbH)<\/figcaption><\/figure>\n

\u201eWith its new and innovative product line, Nestl\u00e9 would like to Maggi W\u00fcrzquickies a younger target group<\/strong> appeal. It was a great honour for us to work with the Maggi team to develop a design that is as eye-catching as it is imaginative and functional. We are therefore particularly pleased that the work is not only appreciated by the customer, but has now also been recognised with two of the most important design awards.\u201c
\nChristoph Waldau<\/strong>, CEO of B+P Creality<\/p><\/blockquote>\n

\"Each
Each of the four W\u00fcrzquickie varieties is represented by an individual character. (Image: Maggi GmbH)<\/figcaption><\/figure>\n

With lively illustrations, a clear colour concept with striking brand positioning and a cheeky, narrative text concept<\/strong> the Berliners are aiming for a completely new product experience and emphasising Maggi's claim to contemporary spice blending expertise. \u201eThe result is the joint success of B+P Creality and Nestl\u00e9. Strategy, naming and design were developed together in the best teamwork,\u201c emphasises Waldau.<\/p>\n

\"Experience
Experience an aha moment when unpacking. (Image: Maggi GmbH)<\/figcaption><\/figure>\n

The folding boxboard conveys a natural, rough feel on the outside, while the glossy, coated and fully designed and printed inside provides the \u201ewow\" moment when opening. \"More The desire to unpack and read package information<\/strong> is not possible,\u201c says Christoph Waldau. Thanks to the viewing window punched into the back, consumers can also make eye contact with the practical glass spice shaker at an early stage.<\/p>

\"\"<\/a><\/div><\/div>\n
\"Maggi
Maggi W\u00fcrzquickies are a feast for the eyes. (Image: Maggi GmbH)<\/figcaption><\/figure>\n

\u201eWe have been developing holistic packaging since 1992. We combine not only design and brand strategy under one roof, but also engineering. We were able to make excellent use of this combined expertise for Nestl\u00e9 and the Maggi W\u00fcrzquickies. The Red Dot Award and the German Design Award reflect this - and are not only a welcome recognition, but also a further Motivational kick for current and future projects<\/strong>\u201c, says Christoph Waldau.<\/p>\n

Source: Berndt+Partner Creality GmbH<\/em><\/p>","protected":false},"excerpt":{"rendered":"Berndt+Partner Creality has won the Rod Dot Award and the German Design Award for its brand and packaging design of the new Maggi W\u00fcrzquickies.","protected":false},"author":14,"featured_media":29046,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"","rank_math_focus_keyword":"","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[114,22,23],"tags":[43,46,32,1487,35,58655,51],"class_list":{"0":"post-29041","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-aus-den-unternehmen-news","8":"category-packmittel-und-packstoffe","9":"category-marketing-und-design","10":"tag-aus-den-unternehmen","11":"tag-marketing-und-design","12":"tag-packmittel-und-packstoffe","13":"tag-papier-pappe-karton","14":"tag-praemiert","15":"tag-red-dot-award","16":"tag-verpackungsdruck-und-veredelung","17":"cs-entry","18":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/29041","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=29041"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/29041\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/29046"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=29041"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=29041"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=29041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}