{"id":29228,"date":"2019-12-04T12:10:51","date_gmt":"2019-12-04T11:10:51","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=29228"},"modified":"2019-12-04T12:10:51","modified_gmt":"2019-12-04T11:10:51","slug":"bobst-digitised-colour-printing","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/bobst-digitalisierter-farbdruck\/","title":{"rendered":"Bobst: Digitised colour printing"},"content":{"rendered":"

Brand owners use colour to connect with their customers in a variety of ways. Studies show that up to 85 percent of first impressions are based on colour alone and that colour increases brand awareness by up to 80 percent.\u00a0<\/span><\/p>\n

Bobst<\/strong> has worked with brand owners of leading global companies on Digitised colour solutions<\/strong> in packaging production. The answers reflect the High pace of change<\/strong> in this area.\u00a0<\/span><\/p>\n

Above all, the changes brought about by the extended colour gamut (ECG)<\/strong> are significant. It is the biggest driver for improving colour consistency and production efficiency while reducing costs and environmental impact.<\/p>

\"\"<\/a><\/div><\/div>\n

\u201eColour consistency is a must for brand owners,\u201c says Marc Hufschmied<\/strong>, Senior Manager R&D Packaging Innovation at PepsiCo. \u201eConsumers are very sensitive to colour and have expectations of brand colours that need to be consistently met in a global market.\u201c \u00a0<\/span><\/p><\/blockquote>\n

Increasing digitalisation and automation are also changing packaging printing.<\/p>\n

\u201eGreater digitisation enables shorter production lead times, shorter print runs, improvements in colour consistency management and better efficiency,\u201c says Agust\u00ed Merc\u00e8<\/strong>, Product Operations Planning Manager at the global pharmaceutical company Almirall.<\/p><\/blockquote>\n

The digitalisation of the flexographic printing process (DigiFlexo)<\/strong> has created an exciting middle ground and closed the gap between what digital printing can achieve and conventional flexo technology.<\/p>\n

\u201eDigital and DigiFlexo options are attractive. We are currently looking at them to see how they can help us achieve shorter operating times and more colour consistency,\u201c says Michele Amigoni<\/strong> from the Barilla Group. \u201eThis makes the process more standardised. Digitised colour solutions not only ensure greater consistency, but also a faster time to market, better inventory management and good opportunities for data collection and analysis. We are currently trialling DigiFlexo for label printing in particular.\u201c\u00a0<\/span><\/p><\/blockquote>\n

In the near future, it is expected that The same orders with different technologies<\/strong> - flexographic printing and digital inkjet printing - without differences in colour and quality. Digitalised closed-loop solutions<\/strong> should also make it possible to achieve digitised print consistency worldwide.\u00a0<\/span><\/p>\n

Bobst recently worked with\u00a0Ink-on-demand (IoD) and DigiColor<\/strong> presented two innovations. The Ink-on-demand colour system<\/strong> is a revolutionary Colour management system<\/strong> in UV flexo printing, which is suitable for labels, flexible packaging and folding carton applications. The clean and intelligent system works with just 30 grams of ink per print unit and offers a Consistent print quality<\/strong> with high speed and productivity as well as sustainable operation, simple operation and high flexibility.\u00a0<\/span><\/p>\n

DigiColor<\/strong>, the first closed-loop colour control system, goes one step further: the colour tone of the ink delivered to the printing unit can be automatically digitalised during the printing process<\/strong> be adapted.<\/p>\n

\u201eA closed-loop approach to colour consistency is an extremely effective concept and very interesting,\u201c says Alvise Cavallari<\/strong> from Nestl\u00e9. \u201eIf we can use process colours with a closed loop system, then we can ensure that we achieve the stability and consistency that we need.\u201c<\/p><\/blockquote>\n

For brand owners, this means the certainty that their brand packaging fulfils the Desired effect of the brand colours<\/strong> always keep.<\/p>\n

Source: Bobst<\/em><\/p>","protected":false},"excerpt":{"rendered":"Bobst recently introduced two innovations, Ink-on-Demand (IoD) and DigiColor, which lead to more consistency in packaging printing.","protected":false},"author":14,"featured_media":29229,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"","rank_math_focus_keyword":"","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[114,21],"tags":[43,45188,32,51],"class_list":{"0":"post-29228","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-aus-den-unternehmen-news","8":"category-verpackungstechnik","9":"tag-aus-den-unternehmen","10":"tag-digitalisierung","11":"tag-packmittel-und-packstoffe","12":"tag-verpackungsdruck-und-veredelung","13":"cs-entry","14":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/29228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=29228"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/29228\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/29229"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=29228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=29228"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=29228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}