{"id":30677,"date":"2020-02-05T17:30:40","date_gmt":"2020-02-05T16:30:40","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=30677"},"modified":"2020-02-05T15:46:33","modified_gmt":"2020-02-05T14:46:33","slug":"unilever-recycling-seal","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/unilever-recyclingsiegel\/","title":{"rendered":"Recycling seal for ice cream packaging"},"content":{"rendered":"

Unilever's Cremissimo ice cream packaging has now been awarded the \u201eMade for Recycling\u201c seal of approval by Interseroh.<\/p>\n

The ice cream packaging consists of Made from 100 per cent polyolefins<\/strong> and are without recycling-unfriendly barriers<\/strong> which are usually used to protect the product from external influences. However, even without the use of these barriers, they guarantee the Product protection<\/strong> and can be reused for storing other foods.\u00a0<\/span><\/p>\n

\u201eIn addition to reducing new plastic in the production of packaging, our primary goal is to increase its recyclability and - where possible - to work with monomaterials,\u201c says Susanne Lutkat<\/strong>, Category Business Team Leader Dessert & Tea, Unilever.<\/p><\/blockquote>\n

How important this Recycling of reusable materials<\/strong> The importance of climate protection is demonstrated by the study \u201eResources saved by recycling\u201c<\/strong> of the Fraunhofer Institute for Prudence<\/strong>. The Alba Group<\/strong>, to which Interseroh also belongs, has thus achieved a significant increase in sales in 2018 alone. Recycling of 5.6 million tonnes of recyclable materials<\/strong> 4.4 million tonnes of climate-damaging greenhouse gases were saved. This corresponds to one per cent of the German CO2<\/sub>-savings<\/strong> compared to 1990 or the climate protection effect of a mixed forest covering more than 441,000 hectares.<\/p>

\"\"<\/a><\/div><\/div>\n

\u201eEven simple changes have a significant positive effect on the recyclability of packaging,\u201c says Markus M\u00fcller-Drexel, <\/b>Managing Director of Interseroh Dienstleistungs GmbH. \u201eOur \u2018Made for Recycling\u201c service offers companies concrete starting points for reconciling the increasing requirements for product protection and recycling management.\"<\/p><\/blockquote>\n

The \u201eMade for Recycling\u201c assessment method\u201c<\/b><\/h2>\n

In order to assess the recyclability of packaging, Interseroh, together with the environmental protection specialist bifa Environmental Institute<\/strong> one three-stage points system<\/strong> developed. In the first stage, it is determined whether the consumer is able to easily Assign the correct recording system<\/strong> can. The second stage then examines how the Packaging during sorting<\/strong> behaviour. Can the currently available sorting technologies sort the packaging into the correct material fraction - or do certain materials prevent a clear categorisation? In the third stage, we analyse whether the packaging Suitable for material recycling<\/strong> or whether, for example, labels, closures or barriers make recycling more difficult.<\/p>\n

The more points the packaging on a scale from 0 to 20<\/strong> the easier and better it can be recycled. In addition, the \u201eMade for Recycling\u201c service meets the requirements of the Minimum standards for assessing the recyclability of packaging<\/strong> of the Central Agency Packaging Register Foundation (ZSVR). The Cremissimo packaging received a total of 19 points.\u00a0<\/span><\/p>\n

Source: Unilever<\/em><\/p>","protected":false},"excerpt":{"rendered":"Unilever's Cremissimo ice cream packaging has now been awarded the \u201eMade for Recycling\u201c seal of approval by Interseroh.\u00a0","protected":false},"author":20,"featured_media":30679,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"","rank_math_focus_keyword":"","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[114,22],"tags":[65,43,31],"class_list":{"0":"post-30677","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-aus-den-unternehmen-news","8":"category-packmittel-und-packstoffe","9":"tag-abfalltechnik-und-recycling","10":"tag-aus-den-unternehmen","11":"tag-nachhaltigkeit-und-green-packaging","12":"cs-entry","13":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/30677","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=30677"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/30677\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/30679"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=30677"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=30677"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=30677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}