{"id":31978,"date":"2020-03-11T16:45:52","date_gmt":"2020-03-11T15:45:52","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=31978"},"modified":"2020-03-12T17:51:48","modified_gmt":"2020-03-12T16:51:48","slug":"information-campaign-waste-separation-works","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/informationskampagne-muelltrennung-wirkt\/","title":{"rendered":"Information campaign \u201eWaste separation works\u201c starts nationwide"},"content":{"rendered":"

The nationwide information campaign \u201eWaste separation works\u201c organised by the dual systems was launched with a flash mob performance at Berlin's Ged\u00e4chtniskirche.<\/p>\n

The dual system is the Collection, sorting and recycling of packaging waste<\/strong> in Germany. Under the motto \u201eWe drum for waste separation\u201c, musicians converted yellow bins into percussion instruments and attracted numerous onlookers with their drumming rhythm. The dual systems had previously organised their new campaign<\/strong> presented to the public.<\/p>\n

The aim of this is to inform consumers in Germany about the Correct waste separation<\/strong> and clear up misconceptions and rubbish myths. Because the Percentage of residual waste in the yellow bag and yellow bin too high<\/strong>. These are used exclusively for Collection of so-called lightweight packaging<\/strong>, packaging made from plastic, metal and composite materials. Too much residual waste in the containers makes recycling more difficult or prevents it, which means that important materials are lost to the recycling cycle.<\/p>

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Axel Subklew,<\/strong> Spokesperson for the \u201eWaste separation works\u201c campaign: \u201eConsumers play a central role in recycling and make an important contribution to climate and resource protection by consistently separating their waste. With this nationwide campaign, we are informing them and at the same time motivating them to take part. After all, only correctly separated packaging can be recycled. Overall, we want to achieve a lasting improvement in the quality of the quantities collected in the yellow bags and bins.\u201c<\/p><\/blockquote>\n

Mix of different forms of advertising and media<\/strong><\/h2>\n

After the \u201eWaste separation works\u201c campaign in 2019 successfully tested in a pilot trial in the town and district of Euskirchen\/NRW<\/strong> it is now being launched throughout Germany. Consumers will be informed in various ways about how they can minimise their Separate packaging waste correctly<\/strong>. The dual systems provide information on what belongs in the yellow bag or yellow bin and what does not - and which waste should be disposed of. The benefits of waste separation for resource conservation and the environment<\/strong> has.<\/p>\n

Besides TV and radio adverts<\/strong> on many national and regional stations, the campaign focuses primarily on digital media<\/strong>. This includes videos and online banners with animated graphics as well as advertorials with facts about waste separation. The information is also available on the Social media platforms<\/strong> Facebook and Instagram, where users can ask their questions about waste separation directly. Influencer Louisa Dellert, who blogs about sustainability and environmental protection, is supporting the campaign on her Instagram channel.<\/p>