{"id":32938,"date":"2020-04-09T09:41:53","date_gmt":"2020-04-09T07:41:53","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=32938"},"modified":"2020-04-09T09:40:07","modified_gmt":"2020-04-09T07:40:07","slug":"brand-management-nominated-for-egger-beer","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/markenfuehrung-fuer-egger-bier-nominiert\/","title":{"rendered":"Brand management nominated for Egger beer"},"content":{"rendered":"

The design agency Pacoon has now been nominated for the German Brand Award 2020 in the \u201eExcellent Brands\u201c competition category for the relaunch of the Egger beer portfolio.<\/p>\n

As the marketing award with the widest reach, it is a Award for successful brand management<\/strong> in Germany and ranks first in the direct competition nationally and second internationally. to build, structure and further develop a brand<\/strong>, especially with regard to brand character, degree of innovation, homogeneity of the brand result and differentiation from competitors. But sustainability and economic success<\/strong> are among the criteria assessed. Awarded by the German Design Council<\/strong> an international jury of experts with representatives from business and science makes the decision for the award.<\/p>\n

\"\"
The old brewery coat of arms was reactivated and the traditional colours green and red were retained (Image: Fritz Egger private brewery)<\/figcaption><\/figure>\n

Egger beer<\/strong> is one of the largest Austrian family-owned private breweries<\/strong> and is currently at sustainably brewed beers<\/strong> in the spirit of the times. The relaunch of the extensive Egger beer portfolio is accompanied by a visual upgrade. The new \u201elook & feel\u201c is intended to Combining tradition and modernity<\/strong>The old brewery coat of arms was reactivated, the traditional colours green and red were retained, but replaced by Contemporary, minimalist design elements<\/strong> The cans are complemented by a matt lacquer finish, a purist freshness seal as a neck label and a high-quality bottle relief.<\/p>

\"\"<\/a><\/div><\/div>\n

The Hamburg office of the pacoon agency<\/strong> was founded on 1 January 2018 and is managed by Daniela Schuch and Elke Pietzsch<\/strong> managed. The two offices in Munich and Hamburg can look back on many years in the creative branding and packaging design<\/strong> back. With this expertise of more than 20 years, unique brand strategies and design ideas have been developed. Together with the DACH region's leading Expertise in more sustainable packaging solutions<\/strong> the agency thus offers strategy, design and sustainability from a single source.<\/p>\n

Source: Pacoon<\/em><\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"The design agency Pacoon has now been nominated for the German Brand Award 2020 in the \u201eExcellent Brands\u201c competition category for the relaunch of the Egger beer portfolio.","protected":false},"author":20,"featured_media":32939,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"","rank_math_focus_keyword":"","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[23],"tags":[43,48,46,35],"class_list":{"0":"post-32938","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing-und-design","8":"tag-aus-den-unternehmen","9":"tag-getraenke","10":"tag-marketing-und-design","11":"tag-praemiert","12":"cs-entry","13":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/32938","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=32938"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/32938\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/32939"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=32938"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=32938"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=32938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}