{"id":35561,"date":"2020-06-24T10:00:23","date_gmt":"2020-06-24T08:00:23","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=35561"},"modified":"2020-06-24T10:27:21","modified_gmt":"2020-06-24T08:27:21","slug":"moevenpick-new-look","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/moevenpick-neuer-look\/","title":{"rendered":"New look for M\u00f6venpick"},"content":{"rendered":"

Trendy and modern: M\u00f6venpick's espresso and caff\u00e8 crema range will have a new, contemporary look from July. Strong colours and a clear design are intended to help consumers find their way around the coffee shelf quickly and confidently.<\/p>\n

The Swiss premium brand M\u00f6venpick, which is marketed by J.J. Darboven, proves that the Design relaunch <\/strong>the M\u00f6venpick Whole Bean Range<\/strong> once again demonstrates a flair for trends. In addition to a new colour scheme, the new comprehensive design is also characterised by easy-to-understand details. At the same time Each variety has its own colour<\/strong>, which emphasises the orientation of the respective recipe.<\/p>\n

The M\u00f6venpick Barista, who has also been the M\u00f6venpick Barista since the introduction of M\u00f6venpick Latte Art last year as Brand ambassador on the packaging<\/strong> can be found on the front of every pack. With his tips, he aims to convey authentic, modern coffee flavours to users.<\/p>

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\"M\u00f6venpick
Grab the right type of coffee in one go. With its design relaunch of the espresso and Caff\u00e8 Crema range, M\u00f6venpick is creating clarity on the coffee shelf. (Image: M\u00f6venpick)<\/figcaption><\/figure>\n

M\u00f6venpick focuses on signalling effect<\/h2>\n

In addition to better orientation on the coffee shelf Stimulate impulse purchases with the new bright look<\/strong>. With the design relaunch, J.J. Darboven is responding to the demand from discerning customers who want to enjoy individualised coffee in a stylish packaging<\/strong> prefer.<\/p>\n

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According to the company, market research results show that the M\u00f6venpick range in its new guise is already winning over shoppers: 72% of new customers feel strongly attracted by the eye-catching design (source: Kantar Designtest, Nov. 2019). Based on the study, the improved visibility on the shelf not only leads to impulse purchases, but also also increases repurchase rates<\/strong>.<\/p>\n

\u201eThe flavourful variety and high standard of the recipes for the espresso and caff\u00e8 crema varieties will of course remain unchanged. With M\u00f6venpick, the end consumer receives top-class premium coffees and fine coffee varieties from the best growing regions in the world for ideal preparation with the fully automatic coffee machine at home,\u201c reports Simone M\u00fcggenburg<\/strong>, Head of Central Marketing at J.J. Darboven.<\/p><\/blockquote>\n

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Source: M\u00f6venpick<\/em><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Strong colours and a clear design: M\u00f6venpick's design relaunch of the Espresso and Caff\u00e8 Crema range is based on a contemporary look that is intended to facilitate quick orientation on the coffee shelf.","protected":false},"author":14,"featured_media":35578,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"","rank_math_focus_keyword":"","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[23],"tags":[50,46,32],"class_list":{"0":"post-35561","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing-und-design","8":"tag-luxus-und-aktionsverpackungen","9":"tag-marketing-und-design","10":"tag-packmittel-und-packstoffe","11":"cs-entry","12":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/35561","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=35561"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/35561\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/35578"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=35561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=35561"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=35561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}