{"id":36403,"date":"2020-07-22T18:59:29","date_gmt":"2020-07-22T16:59:29","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=36403"},"modified":"2020-07-22T18:59:29","modified_gmt":"2020-07-22T16:59:29","slug":"qr-code-hidden-in-the-fastener","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/qr-code-im-verschluss-versteckt\/","title":{"rendered":"QR code hidden in the cap"},"content":{"rendered":"

A new digital solution for closures enables manufacturers in the food and beverage industry to apply QR codes to the inside of closures. SIG is thus expanding the range of the PAC.ENGAGE QR code solution to include closures.<\/p>\n

The market launch of One Cap, One Code<\/em> offers effective opportunities in the area of online marketing. The digital solution for closures was developed in a first step with the combiGo closure for on-the-go packs onto the market<\/strong> brought. It enables QR codes to be affixed to the inside of the cap, which are only visible to the consumer when the cap is opened. visible after purchase and initial opening<\/strong> are.<\/p>\n

QR codes expand digital communication<\/h2>\n

As QR codes are already well established on packaging, SIG is now also using the PAC.ENGAGE QR code technology for closures in order to optimise the Expand digital communication between brand and consumer<\/strong>. About the One Cap, One Code<\/em>-With SIG's new solution, which is quickly and easily recognised by smartphones in less than three seconds, consumers can be entertained, informed and rewarded, increasing trust and loyalty.<\/p>

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The launch of \u201aOne Cap, One Code\u2018 offers effective opportunities in the field of online marketing. (Image: SIG)<\/figcaption><\/figure>\n

Brands should entertain<\/h2>\n

More than 40 per cent of the world's population is online and over 70 per cent has a smartphone. This means that consumers are more connected than ever before. Millennials expect brands to entertain them<\/strong>, and the entire shopping experience should be much more than just the product. PAC.ENGAGE from SIG offers companies that want to get closer to consumers and Build up new target groups<\/strong> a variety of exciting options for communication.<\/p>\n

\u201eQR codes hidden in closures have a particularly personal touch. This new way of communicating with consumers offers our customers unique and entertaining online marketing opportunities.\u201c Hanno Bertling<\/strong>, Senior Product Manager Closures at SIG<\/p><\/blockquote>\n

The unique QR codes are hidden inside the fasteners. With a simple smartphone scan<\/strong> dynamic and appealing content can be launched immediately. This includes competitions, surveys, loyalty programmes or specific shopping offers. A link to the brand's website or social media channels is also generated more online traffic<\/strong>, increases interaction and boosts sales.<\/p>