{"id":36748,"date":"2020-07-29T16:00:13","date_gmt":"2020-07-29T14:00:13","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=36748"},"modified":"2020-07-29T16:08:15","modified_gmt":"2020-07-29T14:08:15","slug":"prosecco-faelschungen","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/prosecco-faelschungen\/","title":{"rendered":"Italy takes active action against Prosecco counterfeiting"},"content":{"rendered":"<p>The days are hot, the evenings are balmy, so people like to get together for a glass of Prosecco. However, only in the rarest of cases will you find sparkling wine in your glass that actually deserves the name. Or better still, one that really deserves it. There are strict rules for the proper use of the term. The Italian Prosecco DAC Consortium, which is now actively taking action against counterfeiting, ensures that these rules are adhered to. An interview with the supreme \u201eProsecco president\u201c.<\/p>\n<p>Time and again, attempts are made to falsify the protected designation of origin \u201eProsecco DOC\u201c and thus jump on the bandwagon of success of the classic sparkling wine from north-east Italy. <em><strong>Stefano Zanette, President of the Prosecco DOC Consortium<\/strong><\/em> explains in this interview how the protection consortium actively responds to attempts to counterfeit Prosecco DOC worldwide.<\/p>\n<figure id=\"attachment_36753\" aria-describedby=\"caption-attachment-36753\" style=\"width: 341px\" class=\"wp-caption alignleft\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-36753\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2020\/07\/Prosecco-Konortium-Pr\u00e4sident-Zanette-682x1024.jpg\" alt=\"\" width=\"341\" height=\"512\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2020\/07\/Prosecco-Konortium-Pr\u00e4sident-Zanette-682x1024.jpg 682w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2020\/07\/Prosecco-Konortium-Pr\u00e4sident-Zanette-600x902.jpg 600w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2020\/07\/Prosecco-Konortium-Pr\u00e4sident-Zanette-200x300.jpg 200w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2020\/07\/Prosecco-Konortium-Pr\u00e4sident-Zanette-768x1154.jpg 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2020\/07\/Prosecco-Konortium-Pr\u00e4sident-Zanette.jpg 800w\" sizes=\"(max-width: 341px) 100vw, 341px\" \/><figcaption id=\"caption-attachment-36753\" class=\"wp-caption-text\">Stefano Zanette, President of the Prosecco DOC Consortium (Image: Prosecco DOC)<\/figcaption><\/figure>\n<p><strong><em>Question: What measures is the consortium taking against counterfeit Prosecco? Do you have a global action plan?<\/em><\/strong><\/p><div class=\"packa-in-post-alle\" style=\"text-align: center;\" id=\"packa-3111475276\"><div id=\"packa-2453846064\"><a data-no-instant=\"1\" href=\"https:\/\/packaging-journal.de\/en\/newsletter\/\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"PJ Self-promotion English 03\"><!--noptimize--><img src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03.png\" alt=\"\"  srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03.png 840w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-300x75.png 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-768x192.png 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-18x5.png 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-332x83.png 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-664x166.png 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-688x172.png 688w\" sizes=\"(max-width: 840px) 100vw, 840px\" width=\"840\" height=\"210\"  style=\" max-width: 100%; height: auto;\" \/><!--\/noptimize--><\/a><\/div><\/div>\n<p>The consortium has developed various monitoring systems to check for violations at all levels worldwide. We take immediate action in the cases identified and reported by the controls: First and foremost, in the case of very clear offences, such as imitations, clear allusions or the use of the Prosecco DOC designation for wines that are not Prosecco. In cases that are more difficult to prove, investigations and additional enquiries are carried out. For example, we check whether the term Prosecco DOC has been used incorrectly on purpose.<\/p>\n<p>The consortium works closely with the Italian and European authorities in the fight against counterfeiting, with the common goal of protecting the Prosecco DOC designation of origin. With the worldwide registration of the geographical indication for brands and designations, we have further extended the protection - so the term Prosecco DOC is protected in important markets such as Canada, Russia and the UK.<\/p><div id=\"packa-3148971043\" class=\"packa-inhalt\"><!--noptimize--><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-2686439340972671\" crossorigin=\"anonymous\"><\/script>\r\n<ins class=\"adsbygoogle\" style=\"display:block;text-align:center\" data-ad-layout=\"in-article\" data-ad-format=\"fluid\" data-ad-client=\"ca-pub-2686439340972671\" data-ad-slot=\"6171251825\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><!--\/noptimize--><\/div>\n<p><strong><em>Question: How do you detect counterfeit products? Through tips from consumers or do you have official representatives who \u201etrack down\u201c counterfeits?<\/em><\/strong><\/p>\n<div class=\"page\" title=\"Page 2\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>A large proportion of the information we receive on the subject of counterfeiting consists of reports from consumers and our members, such as bottlers.<\/p>\n<p>To this end, the consortium has developed and introduced various control systems:<\/p>\n<div class=\"page\" title=\"Page 2\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<ul>\n<li>Worldwide checks of trade mark registers for registered product names containing \u201eProsecco\u201c (or related terms)<\/li>\n<li>Checks in EU and non-EU countries in which Prosecco has a good market penetration or in which product designation offences have already been recorded<\/li>\n<li>Monitoring the domestic market<\/li>\n<li>Controls in e-commerce - Online trade<\/li>\n<li>USA: Control over COLA (Certification\/Exemption of Label\/Bottle Approval ) - authority<\/li>\n<\/ul>\n<div class=\"page\" title=\"Page 3\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><em><strong>Question: What was the most curious case that was discovered?<\/strong><\/em><\/p>\n<div class=\"page\" title=\"Page 3\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>The most unusual case was the so-called Prosecco APM (\u201cAutomatic Prosecco Machine\u201c - i.e. not real ATMs, as ATMs are called in English-speaking countries), i.e. a machine that allegedly dispensed Prosecco: a clear case of fraud. Similar are the numerous cases of alleged Prosecco bath salts, perfume, soaps, sweets, lipsticks etc. that we still find in markets such as the UK and Germany.<\/p>\n<figure id=\"attachment_36754\" aria-describedby=\"caption-attachment-36754\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-large wp-image-36754\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2020\/07\/Prosecco-Anbaugebiet-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2020\/07\/Prosecco-Anbaugebiet-1024x683.jpg 1024w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2020\/07\/Prosecco-Anbaugebiet-600x400.jpg 600w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2020\/07\/Prosecco-Anbaugebiet-300x200.jpg 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2020\/07\/Prosecco-Anbaugebiet-768x512.jpg 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2020\/07\/Prosecco-Anbaugebiet.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-36754\" class=\"wp-caption-text\">Prosecco comes exclusively from northern Italy. The growing area extends across the Veneto and Friuli Venezia Giulia regions. There, the grapes grow protected by the Dolo<br \/>miten in the north and the Adriatic Sea in the south. (Photo: Prosecco DOC)<\/figcaption><\/figure>\n<p><em><strong>Question: How do consumers recognise a genuine Prosecco DOC?<\/strong><\/em><\/p>\n<div class=\"page\" title=\"Page 3\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Prosecco DOC may only be produced and sold in bottles. A government seal of control is affixed to the cap of each bottle, showing the sequential control number and the alphanumeric code: these enable the authorities of the Consortium to verify the origin and authenticity of each bottle on the market. The designation DOC, or \u201eDenominazione di Origine Controllata\/Protetta\u201d (Protected Designation of Origin), and the Italian origin are also obligatory on the label.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 3\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<figure id=\"attachment_36755\" aria-describedby=\"caption-attachment-36755\" style=\"width: 561px\" class=\"wp-caption alignleft\"><img decoding=\"async\" class=\"size-full wp-image-36755\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2020\/07\/Prosecco-Flasche.jpg\" alt=\"\" width=\"561\" height=\"768\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2020\/07\/Prosecco-Flasche.jpg 561w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2020\/07\/Prosecco-Flasche-219x300.jpg 219w\" sizes=\"(max-width: 561px) 100vw, 561px\" \/><figcaption id=\"caption-attachment-36755\" class=\"wp-caption-text\">(Image: Prosecco DOC)<\/figcaption><\/figure>\n<p><strong><em>Question: What can end consumers do if they discover a counterfeit Prosecco? Who should they contact?<\/em><\/strong><br \/>\nTo enable the consortium to take action if a counterfeit is discovered, it is necessary to document it. The labels (and the relevant information) should be photographed - detailed information about the location where the offence was discovered is helpful. Consumers can send their information directly to these <a href=\"mailto:tutela@consorzioprosecco.it\">Mail address<\/a> we are happy about every hint!<\/p>\n<p><em>Source: CONSORZIO DI TUTELA DELLA DENOMINAZIONE DI ORIGINE CONTROLLATA PROSECCO<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Not everything that calls itself Prosecco can be called Prosecco. The Italian Prosecco Consorzio is now actively taking action against counterfeiting. An interview with the \u201eProsecco President\u201c.","protected":false},"author":7,"featured_media":36757,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"","rank_math_focus_keyword":"","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[113],"tags":[48,38,66],"class_list":{"0":"post-36748","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-produkte","8":"tag-getraenke","9":"tag-lebensmittel","10":"tag-markenschutz-und-faelschungssicherheit","11":"cs-entry","12":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/36748","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=36748"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/36748\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/36757"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=36748"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=36748"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=36748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}