{"id":36818,"date":"2020-07-31T15:00:58","date_gmt":"2020-07-31T13:00:58","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=36818"},"modified":"2020-07-31T12:53:50","modified_gmt":"2020-07-31T10:53:50","slug":"packaging-with-holding","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/verpackung-mit-haltung\/","title":{"rendered":"Design trend of the summer - packaging with attitude"},"content":{"rendered":"<p>Whether rainbow or the raised fist of the anti-racism movement. Companies large and small are responding to cultural change and global protests. More and more brands are showing their support for social justice on their packaging. Packaging Journal shows a few examples.<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Happy Pride, <a href=\"https:\/\/twitter.com\/hashtag\/Nivea?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#Nivea<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/PrideMonth?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#PrideMonth<\/a> <a href=\"https:\/\/t.co\/b4w8qFQvHT\">pic.twitter.com\/b4w8qFQvHT<\/a><\/p>\n<p>- funnyson (@funnyson30) <a href=\"https:\/\/twitter.com\/funnyson30\/status\/1269317088092598276?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">June 6, 2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Check out P&amp;G latest rebrand for Fairy, or now FAIR, to commemorate <a href=\"https:\/\/twitter.com\/hashtag\/PrideMonth?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#PrideMonth<\/a> and use its brand power to bring awareness about LGBTQ+ rights to all families \ud83c\udf08<a href=\"https:\/\/twitter.com\/hashtag\/trends?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#trends<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/packaging?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#packaging<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/rebranding?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#rebranding<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/lgbt?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#lgbt<\/a> <a href=\"https:\/\/t.co\/vUcTzOGili\">pic.twitter.com\/vUcTzOGili<\/a><\/p>\n<p>- Pointbleu Design (@pointbleudesign) <a href=\"https:\/\/twitter.com\/pointbleudesign\/status\/1149720111265308673?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">July 12, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">The refined logo for Almdudler looking lovely on a special bottle designed for <a href=\"https:\/\/twitter.com\/hashtag\/Pride?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#Pride<\/a>. <a href=\"https:\/\/t.co\/gedh6ABkUR\">pic.twitter.com\/gedh6ABkUR<\/a><\/p>\n<p>- Dalton Maag (@DaltonMaag) <a href=\"https:\/\/twitter.com\/DaltonMaag\/status\/1138723150894698496?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">June 12, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">What a beautiful <a href=\"https:\/\/twitter.com\/hashtag\/specialedition?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#specialedition<\/a> in honour of <a href=\"https:\/\/twitter.com\/hashtag\/oslopride?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#oslopride<\/a>! \ud83d\ude0d Mack Brewery's limited edition of their Arctic <a href=\"https:\/\/twitter.com\/hashtag\/Beer?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#Beer<\/a> is distributed to selected stores across <a href=\"https:\/\/twitter.com\/hashtag\/Norway?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#Norway<\/a> and a colourful means to <a href=\"https:\/\/twitter.com\/hashtag\/celebrate?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#celebrate<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/PrideMonth?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#PrideMonth<\/a>. <a href=\"https:\/\/twitter.com\/hashtag\/packaging?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#packaging<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/can?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#can<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/beveragepackaging?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#beveragepackaging<\/a> <a href=\"https:\/\/t.co\/sWe3ArIMFR\">https:\/\/t.co\/sWe3ArIMFR<\/a><\/p>\n<p>- interpack (@interpack2023) <a href=\"https:\/\/twitter.com\/interpack2023\/status\/1151034991448592388?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">July 16, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CB-zy_-hV5l\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"12\">\n<div style=\"padding: 16px;\">\n<p><a href=\"https:\/\/www.instagram.com\/p\/CB-zy_-hV5l\/?utm_source=ig_web_copy_link\" target=\"_blank\" rel=\"noopener\">https:\/\/www.instagram.com\/p\/CB-zy_-hV5l\/?utm_source=ig_web_copy_link<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\"><a href=\"https:\/\/twitter.com\/CocaCola?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">@CocaCola<\/a>, found this on pinterest im not sure if its a real coca cola but packaging like this would go a long way towards <a href=\"https:\/\/twitter.com\/hashtag\/blacklivesmatter?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#blacklivesmatter<\/a> <a href=\"https:\/\/t.co\/o3cXSz7Ow5\">pic.twitter.com\/o3cXSz7Ow5<\/a><\/p>\n<p>- Tapiwa Mandishona (@tapiwamandis) <a href=\"https:\/\/twitter.com\/tapiwamandis\/status\/1277979458238988289?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">June 30, 2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/twitter.com\/gotcha_italia\/status\/1151042502046228481?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1151042502046228481%7Ctwgr%5E&#038;ref_url=https%3A%2F%2Fwww.packagingdigest.com%2Fpackaging-design%2Fpride-and-against-racism-some-packaging-takes-stand\" rel=\"nofollow\">https:\/\/twitter.com\/gotcha_italia\/status\/1151042502046228481?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1151042502046228481%7Ctwgr%5E&#038;ref_url=https%3A%2F%2Fwww.packagingdigest.com%2Fpackaging-design%2Fpride-and-against-racism-some-packaging-takes-stand<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\"><a href=\"https:\/\/twitter.com\/Skittles?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">@Skittles<\/a> have given up their <a href=\"https:\/\/twitter.com\/hashtag\/rainbow?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#rainbow<\/a> to support <a href=\"https:\/\/twitter.com\/hashtag\/PrideMonth?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#PrideMonth<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/genius?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#genius<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/packaging?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#packaging<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/design?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#design<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/minimalist?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#minimalist<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/jenovaltd?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#jenovaltd<\/a> <a href=\"https:\/\/t.co\/Qvm1Ijd3MJ\">https:\/\/t.co\/Qvm1Ijd3MJ<\/a> <a href=\"https:\/\/t.co\/CIrZ2S8YJ3\">pic.twitter.com\/CIrZ2S8YJ3<\/a><\/p>\n<p>- Jenova Ltd (@JenovaLtd) <a href=\"https:\/\/twitter.com\/JenovaLtd\/status\/877798529007222784?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">June 22, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/twitter.com\/MediaSamosa\/status\/1144568628165189633?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1144568628165189633%7Ctwgr%5E&#038;ref_url=https%3A%2F%2Fwww.packagingdigest.com%2Fpackaging-design%2Fpride-and-against-racism-some-packaging-takes-stand\" rel=\"nofollow\">https:\/\/twitter.com\/MediaSamosa\/status\/1144568628165189633?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1144568628165189633%7Ctwgr%5E&#038;ref_url=https%3A%2F%2Fwww.packagingdigest.com%2Fpackaging-design%2Fpride-and-against-racism-some-packaging-takes-stand<\/a><\/p><div class=\"packa-in-post-alle\" style=\"text-align: center;\" id=\"packa-3338149881\"><div id=\"packa-618653298\"><a data-no-instant=\"1\" href=\"https:\/\/packaging-journal.de\/en\/newsletter\/\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"PJ Self-promotion English 03\"><!--noptimize--><img src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03.png\" alt=\"\"  srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03.png 840w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-300x75.png 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-768x192.png 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-18x5.png 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-332x83.png 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-664x166.png 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-688x172.png 688w\" sizes=\"(max-width: 840px) 100vw, 840px\" width=\"840\" height=\"210\"  style=\" max-width: 100%; height: auto;\" \/><!--\/noptimize--><\/a><\/div><\/div>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/twitter.com\/CheyRatnam\/status\/1269371843602984962?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1269371843602984962%7Ctwgr%5E&#038;ref_url=https%3A%2F%2Fwww.packagingdigest.com%2Fpackaging-design%2Fpride-and-against-racism-some-packaging-takes-stand\" rel=\"nofollow\">https:\/\/twitter.com\/CheyRatnam\/status\/1269371843602984962?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1269371843602984962%7Ctwgr%5E&#038;ref_url=https%3A%2F%2Fwww.packagingdigest.com%2Fpackaging-design%2Fpride-and-against-racism-some-packaging-takes-stand<\/a><\/p>","protected":false},"excerpt":{"rendered":"Companies large and small are responding to cultural change and global protests. More and more brands are showing their support for social justice on their packaging. Packaging journal shows the best examples.","protected":false},"author":7,"featured_media":36833,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"","rank_math_focus_keyword":"","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[23],"tags":[46,51],"class_list":{"0":"post-36818","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing-und-design","8":"tag-marketing-und-design","9":"tag-verpackungsdruck-und-veredelung","10":"cs-entry","11":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/36818","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=36818"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/36818\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/36833"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=36818"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=36818"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=36818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}