{"id":37020,"date":"2020-08-10T17:10:05","date_gmt":"2020-08-10T15:10:05","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=37020"},"modified":"2020-08-10T16:43:29","modified_gmt":"2020-08-10T14:43:29","slug":"hamburg-recyclate","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/hamburg-rezyklat\/","title":{"rendered":"Hamburgers get detergent bottle made from Hamburg recyclate"},"content":{"rendered":"<p>In Hamburg, you can now buy washing powder in bottles made from 100% recycled plastic. The special thing about it: The recycled material comes from the city itself. The drugstore chain Budni has teamed up with waste disposal companies, Unilever and the city's Technical University to realise this project.<\/p>\n<p>Preparations for this project began in spring 2019. The specific goal of Hamburgs Wertstoff Innovative is to realise a recycling cycle in Hamburg for Hamburg. Each partner takes on its own special role. The <a class=\"uri-ext outbound event-trigger\" href=\"https:\/\/www.stadtreinigung.hamburg\/privatkunden\/wertstoffe\/Hamburgs-Wertstoff-Innovative\/index.html\" target=\"_blank\" rel=\"noopener noreferrer\" data-category=\"story-outlink\" data-label=\"4675307\" data-action=\"click\" data-callback=\"link\">Hamburg city cleaning<\/a> collects the packaging waste in the Hamburg recycling bin or the Yellow Bag and delivers it to the Hamburg sorting plant of <a class=\"uri-ext outbound event-trigger\" href=\"https:\/\/www.veolia.de\/leistungen\/entsorgung\/kunststoffrecycling\/hamburgs-wertstoff-innovative\" target=\"_blank\" rel=\"noopener noreferrer\" data-category=\"story-outlink\" data-label=\"4675307\" data-action=\"click\" data-callback=\"link\">Veolia<\/a>. The waste is sorted there and the plastic packaging made of high-density polyethylene (HDPE) required for the project is pressed into bales.<\/p>\n<h2>Findings to improve sorting processes<\/h2>\n<p>In another plant, the HDPE is sorted by colour, shredded, cleaned, processed and formed into small plastic balls, known as regranulates. This recycled material is then <a class=\"uri-ext outbound event-trigger\" href=\"https:\/\/www.seventhgeneration.de\/blog\/sauber-hamburg.html\" target=\"_blank\" rel=\"noopener noreferrer\" data-category=\"story-outlink\" data-label=\"4675307\" data-action=\"click\" data-callback=\"link\">Unilever <\/a>used to produce a detergent bottle made from 100 % recycled plastic. All of these processes are accompanied by extensive tests and inspections carried out in collaboration with experts from the <a class=\"uri-ext outbound event-trigger\" href=\"https:\/\/www.tuhh.de\/iue\/forschung\/forschungsgebiete\/ag-abfallressourcenwirtschaft.html\" target=\"_blank\" rel=\"noopener noreferrer\" data-category=\"story-outlink\" data-label=\"4675307\" data-action=\"click\" data-callback=\"link\">TU Hamburg<\/a> take place. The findings are evaluated and used to optimise the sorting and recycling processes.<\/p><div class=\"packa-in-post-alle\" style=\"text-align: center;\" id=\"packa-1289419571\"><div id=\"packa-2561959388\"><a data-no-instant=\"1\" href=\"https:\/\/packaging-journal.de\/en\/newsletter\/\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"PJ Self-promotion English 03\"><!--noptimize--><img src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03.png\" alt=\"\"  srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03.png 840w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-300x75.png 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-768x192.png 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-18x5.png 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-332x83.png 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-664x166.png 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-688x172.png 688w\" sizes=\"(max-width: 840px) 100vw, 840px\" width=\"840\" height=\"210\"  style=\" max-width: 100%; height: auto;\" \/><!--\/noptimize--><\/a><\/div><\/div>\n<figure id=\"attachment_37023\" aria-describedby=\"caption-attachment-37023\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-large wp-image-37023\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2020\/08\/Hamburgs-Wertstoff-Iit-Partnerlogos-1024x781.jpg\" alt=\"\" width=\"1024\" height=\"781\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2020\/08\/Hamburgs-Wertstoff-Iit-Partnerlogos-1024x781.jpg 1024w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2020\/08\/Hamburgs-Wertstoff-Iit-Partnerlogos-600x458.jpg 600w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2020\/08\/Hamburgs-Wertstoff-Iit-Partnerlogos-300x229.jpg 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2020\/08\/Hamburgs-Wertstoff-Iit-Partnerlogos-768x586.jpg 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2020\/08\/Hamburgs-Wertstoff-Iit-Partnerlogos.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-37023\" class=\"wp-caption-text\">Creating a real Hamburg cycle - that is the goal of Hamburg's Wertstoff Innovative (graphic: BUDNI)<\/figcaption><\/figure>\n<h2>Regional bottle-to-bottle cycle<\/h2>\n<p>Unilever produces the detergent and designs the product, which is then sold exclusively to retail partners. <a class=\"uri-ext outbound event-trigger\" href=\"https:\/\/www.budni.de\/unternehmen\/article\/kreislaufprojekt\" target=\"_blank\" rel=\"noopener noreferrer\" data-category=\"story-outlink\" data-label=\"4675307\" data-action=\"click\" data-callback=\"link\">BUDNI <\/a>on the shelves. At the same time, the partners will provide information on the topic of waste separation and encourage all interested customers to actively participate in the Hamburg cycle.<\/p>\n<p>By purchasing the product, Hamburg consumers close the cycle, because after use the bottle belongs (again) in the recycling bin or in the yellow bag and the cycle can start all over again. The special feature: The plastic is used as product packaging before and after recycling.<\/p><div id=\"packa-2530850798\" class=\"packa-inhalt\"><!--noptimize--><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-2686439340972671\" crossorigin=\"anonymous\"><\/script>\r\n<ins class=\"adsbygoogle\" style=\"display:block;text-align:center\" data-ad-layout=\"in-article\" data-ad-format=\"fluid\" data-ad-client=\"ca-pub-2686439340972671\" data-ad-slot=\"6171251825\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><!--\/noptimize--><\/div>\n<p>&nbsp;<\/p>\n<p><em>Source: BUDNI Handels- und Service GmbH &amp; Co. KG<\/em><\/p>","protected":false},"excerpt":{"rendered":"In Hamburg, you can now buy washing powder in bottles made from 100% recycled plastic. The special thing about it: The recycled material comes from the city itself.","protected":false},"author":7,"featured_media":37024,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"","rank_math_focus_keyword":"","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[22],"tags":[65,31],"class_list":{"0":"post-37020","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-packmittel-und-packstoffe","8":"tag-abfalltechnik-und-recycling","9":"tag-nachhaltigkeit-und-green-packaging","10":"cs-entry","11":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/37020","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=37020"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/37020\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/37024"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=37020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=37020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=37020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}