{"id":37037,"date":"2020-08-11T12:01:18","date_gmt":"2020-08-11T10:01:18","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=37037"},"modified":"2020-10-19T12:24:00","modified_gmt":"2020-10-19T10:24:00","slug":"carls-crown-from-martens-in-sustainable-packaging","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/karlskrone-von-martens-in-nachhaltiger-verpackung\/","title":{"rendered":"Aldi beer in sustainable packaging"},"content":{"rendered":"

The Karlskrone beer from the Belgian Martens brewery is supplied as a six-pack in a film-free KHS Nature MultiPackTM<\/sup> offered. The newly designed 0.5-litre PET bottles are made from 100% recycled material.<\/p>\n

The KHS Group has realised the switch to a more sustainable portfolio together with the Martens brewery for a German food chain. \u201eThe development of the environmentally friendly packaging demonstrates that it is possible to successfully establish sustainable solutions on the market with the commitment of all those involved,\u201c explains Edgar-George Petsche<\/strong>, Head of Market Zone Europe\/CIS at KHS.<\/p>\n

Martens has added a packaging module to its existing line<\/strong><\/h2>\n

Years of collaboration between the Belgian brewery and the mechanical engineering company facilitated the Rapid market launch<\/strong> the new packaging. The brewery has invested in an InnoPET Blomax stretch blow molder and an InnoPET Plasmax for coating the inside of the containers with a wafer-thin film of chemically pure glass, among other things. The existing line has now been expanded to include the Innopack Nature MultiPackTM<\/sup>-machine.<\/p>

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Instead of shrink-wrapping, the new solution only connects beverage bottles by means of Adhesive dots<\/strong> into a stable but easy to dissolve container. This saves up to 90 per cent on packaging. According to the company, compared to the film version previously available on the market, which weighed 7.5 grams, the packaging now weighs only 1.5 grams of glue<\/strong> required. A convenient carrying handle contributes to packing stability. In addition, the individual containers can be customised to allow the placement of marketing messages.<\/p>\n

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The Karlskrone brand from Belgian brewery Martens is now available as a film-free six-pack. (Image: KHS Group)<\/figcaption><\/figure>\n

As there is no need to heat up the material, the beverage manufacturer saves up to 67 per cent energy during production compared to packaging in film. In addition, according to Petsche, CO2 emissions in the overall life cycle assessment<\/strong> reduced by up to 70 per cent. Martens has also dispensed with the use of trays in the new pack. This saves on raw materials such as paper or cardboard without affecting stability. However, trays can easily be added at the request of bottlers and retailers.<\/p>