{"id":38153,"date":"2020-09-22T11:15:53","date_gmt":"2020-09-22T09:15:53","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=38153"},"modified":"2020-10-02T16:30:06","modified_gmt":"2020-10-02T14:30:06","slug":"univerre-digital-printing-on-glass-bottles","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/univerre-digitaldruck-auf-glasflaschen\/","title":{"rendered":"Univerre: Digital printing on glass bottles"},"content":{"rendered":"

The Swiss company Univerre Pro Uva SA, based in Sierre in the canton of Valais, is now printing on glass bottles using a digital printer. This enables not only colourful motifs, but also 3D effects.<\/p>\n

What has been possible in other market sectors for years is still relatively new in the glass packaging sector: digital printing. Univerre has now realised a wine bottle with digital print<\/strong> for the Gregor Kuonen winery in Salgesch.<\/p>\n

\"With our new and modern wine line Kiss<\/em> we primarily want to appeal to young wine novices. Digital printing was the perfect way to realise this project: Lots of colours, modern design and all around the bottle. Our customers are enthusiastic as soon as they see the bottle and want to taste the wine immediately - a complete success.\" Patrick Revey<\/strong>, co-owner and managing director of the Gregor Kuonen winery<\/p><\/blockquote>\n

Hyper-personalisation is a trend<\/strong>which has been growing in all market sectors for several years and is becoming increasingly popular. Customers want to be addressed individually and personally. This starts with the packaging.<\/p>

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Univerre perfects glass printing<\/h2>\n

In order to offer its customers the best possible personalisation service, Univerre has decided to invest in a new digital printing machine at its Swiss printing centre in Bioley-Orjulaz in the canton of Vaud. Digital printing on glass has been perfected in recent years and can now offer an incredible range of personalisation options. Variety of personalisation options<\/strong> on glass packaging.<\/p>\n

\"Three
First realisation using the digital printing process for the Gregor Kuonen winery. (Image: Univerre)<\/figcaption><\/figure>\n

There are no limits to creativity, regardless of whether a photo, a graphic or a memory is chosen as the motif. The customer becomes an artist and can transform their glass packaging into a unique work of art. This makes every glass packaging unique<\/strong>. It is possible to print small quantities of glass packaging. The advantage: numbering or packaging with different names can now be realised effortlessly. Each product is unique and can be customised to the needs of the consumer.<\/p>