{"id":39053,"date":"2020-10-26T10:06:55","date_gmt":"2020-10-26T09:06:55","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=39053"},"modified":"2020-10-26T10:06:55","modified_gmt":"2020-10-26T09:06:55","slug":"henkel-focuses-increasingly-on-sustainable-packaging","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/henkel-setzt-verstaerkt-auf-nachhaltige-verpackungen\/","title":{"rendered":"Henkel is increasingly focussing on sustainable packaging"},"content":{"rendered":"

Henkel is strengthening its commitment to promoting a circular economy: as part of the relaunches of the Beauty Care brands Nature Box, Gliss Kur and Syoss, the packaging portfolio is also being made more sustainable. <\/span><\/p>\n

With the relaunches of the hair care brands Nature Box, Gliss Kur and Syoss, the Handle<\/a> Henkel has taken a further step towards promoting sustainable packaging solutions and developing its portfolio. For example, the use of recyclate was further increased - this should also contribute to the continuous improvement of Henkel's ecological footprint.\u00a0<\/span><\/p>\n

\u201eWe want to drive forward a circular economy and are pursuing our ambitious packaging targets for 2025. The relaunch of three of our biggest brands is an important milestone and demonstrates our holistic approach to how we are developing our portfolios in terms of sustainability\u201c
\nPhilippe Blank, Head of Sustainable Packaging at Henkel Beauty Care<\/strong><\/em><\/p><\/blockquote>\n

Increased use of social plastic<\/h2>\n

With the relaunch of Nature Box, Henkel is also taking further steps in its collaboration with the Social enterprise Plastic Bank<\/a>. Nature Box is the first cosmetics brand to introduce social plastic as a packaging material for its entire bottle portfolio: All Nature Box bottle bodies are made from 98 per cent social plastic - plastic that is collected from people living in poverty before it can enter oceans and waterways. Henkel is currently working on replacing the remaining 2 percent plastic, which is contained in the colouring of the bottle, with recycled material. To this end, the company is already testing a colour carrier made from social plastic.<\/span><\/p>

\"\"<\/a><\/div><\/div>\n

https:\/\/twitter.com\/HenkelPresse\/status\/1319619221597360136<\/a><\/p>\n

The challenge of black packaging<\/h2>\n

Black packaging has typically been a challenge for the recycling value chain, as the dyes used for black colouring often cannot be identified and sorted by recycling systems. Henkel introduced its first recyclable black plastic packaging last year, creating an innovative solution to make black plastic packaging more sustainable. With the relaunch of Syoss, the black packaging for which the hair care brand is known now uses soot-free black colour. This makes it fully recyclable. In addition, all shampoo bottles are made from 98 per cent recycled material (excluding the cap).<\/p>\n

Increased use of recycled plastic<\/span><\/h2>\n

As part of an extensive relaunch of the well-known Schwarzkopf brand Gliss Kur, Henkel is increasing the proportion of recycled material across the entire product range. While the new shampoo and conditioner PE bottles consist of 30 per cent recycled material, the PET bottles for the shampoos and Express Repair Conditioner contain 97 per cent recycled plastic. All bottle bodies are 100 per cent recyclable and the reduced use of metal foil further simplifies the entire recycling process. In addition, the new black caps are made of soot-free material and are therefore also fully recyclable.<\/span><\/p>\n

You can find out more about Henkel's strategy and activities in the field of packaging and plastics at http:\/\/www.henkel.de\/plastik<\/a>.<\/p>\n

Source: Henkel AG<\/em><\/p>\n

 <\/p>\n

Plastic packaging from Henkel to become more sustainable<\/a><\/p><\/blockquote>\n