{"id":39538,"date":"2020-11-09T12:44:07","date_gmt":"2020-11-09T11:44:07","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=39538"},"modified":"2020-11-09T12:44:39","modified_gmt":"2020-11-09T11:44:39","slug":"beiersdorf-halves-plastic-in-the-nivea-bottle","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/beiersdorf-halbiert-plastik-in-der-nivea-flasche\/","title":{"rendered":"Beiersdorf halves plastic in the Nivea bottle"},"content":{"rendered":"

Beiersdorf AG has reached its own milestones towards more sustainable packaging to combat the flood of plastic. Among other things, it is presenting a bottle for its core brand Nivea today that uses 50% less plastic.<\/p>\n

After intensive research and pack development work Beiersdorf<\/a> has achieved what the company itself calls a \u201ereal breakthrough\u201c. At 50%, the bottle and cap of the new NIVEA Naturally Good Body Lotion use less plastic than the standard NIVEA body lotion bottle. The new bottle is very thin and has a specially moulded base so that it can be easily squeezed and rolled up - similar to a toothpaste tube. This has the advantage that consumers can empty the lotion much more easily.<\/p>\n

The bottle is fully recyclable after use and can be returned to the material cycle if recycling infrastructure is available. Last but not least, the transport of the product from the production site to the retailer has also been made more sustainable, as the thinner and lighter packaging leads to optimised pallet loading, which reduces CO2<\/sub> emissions are reduced.<\/p>

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(Image: Beiersdorf AG)<\/figcaption><\/figure>\n

Almost all PET bottles made from used plastic by the end of the year<\/h2>\n

In order to minimise its ecological footprint, Beiersdorf pursues a four-dimensional approach: the so-called \u201e4Rs\u201c (Reduce - Reuse - Recycle - Replace) provide the framework for designing more sustainable packaging: Reduce, reuse, recycle or even replace entirely. The elimination of plastic and the use of alternative materials for packaging is also being examined for the NIVEA and Eucerin brand ranges, as well as others. The company's vision is to establish a circular economy.<\/p>\n

Refill stations for Nivea products at dm<\/a><\/p><\/blockquote>\n