{"id":40062,"date":"2020-12-01T15:09:30","date_gmt":"2020-12-01T14:09:30","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=40062"},"modified":"2020-12-01T15:09:30","modified_gmt":"2020-12-01T14:09:30","slug":"aoste-cold-cuts-packed-more-sustainably","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/aoste-aufschnitt-nachhaltiger-verpackt\/","title":{"rendered":"Aoste cold cuts are packaged more sustainably"},"content":{"rendered":"

Campofrio Food Group Deutschland GmbH is presenting a new range of sliced products in sustainable packaging from 2021. The Aoste cold cuts range comes in newly designed packaging made from 70 per cent cardboard. This should save 75 per cent plastic compared to standard packaging.<\/p>\n

Consumers are taking a closer look at food packaging in particular. Around 47 per cent of German consumers attach particular importance to environmentally friendly packaging (source: Utopia Study 2020). This is particularly true for younger target groups. This is where the new resource-saving Aoste sliced goods range should score points in several ways.<\/p>\n

For more sustainability<\/h2>\n

The packaging with 70 per cent cardboard from FSC-certified forestry<\/strong> according to the company 75 per cent less plastic overall<\/strong> than conventional packaging. Smaller packaging units of Aoste sliced products are intended to cater for the increasing number of single households. Together with resealable packaging, this should contribute to less food waste. According to the company, the new packaging is significantly more expensive to produce than conventional packaging. The company recognises the additional costs as a sustainable investment in the future.<\/p>

\"\"<\/a><\/div><\/div>\n
\"The
The \u201eAoste Baguette Salami\u201c and the \u201eAoste Chicken Breast\u201c are now available in new, more sustainable packaging. (Image: http:\/\/www.aoste.de<\/a>)<\/figcaption><\/figure>\n

Aoste pleasure in eight varieties<\/strong><\/h2>\n

Six new varieties<\/strong> are joining two popular classics in the French speciality brand's range of cold cuts. The two well-known products \u201eAoste Baguette Salami\u201c and \u201eAoste Chicken Breast\u201c will remain in the range. However, they will be available in smaller packs in future. All varieties will be available in resealable units with cardboard as the bottom tray<\/strong> 70g and 100g respectively on the self-service shelves of German supermarkets.<\/p>\n

Attention at the point of sale<\/strong><\/h2>\n

The new sustainable packaging is designed with a fresh Paper look appearance<\/strong> and a conspicuous green interferers<\/strong> \u201e75 per cent less plastic\u201c stands out. This is intended to signal the improved environmental compatibility at first glance. And the resealable film provides a clear view of the Aoste product.<\/p>