{"id":40471,"date":"2020-12-14T12:35:31","date_gmt":"2020-12-14T11:35:31","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=40471"},"modified":"2020-12-14T15:49:46","modified_gmt":"2020-12-14T14:49:46","slug":"mcdonalds-makes-paper-from-cups","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/mcdonalds-macht-papier-aus-bechern\/","title":{"rendered":"McDonald's makes paper from cups"},"content":{"rendered":"<p>McDonald's has published an update on its sustainability strategy. The fast food company is on track and is breaking new ground in the recycling of packaging.<\/p>\n<p>Regionality, optimised packaging and expansion of electromobility. McDonald's Germany is focussing on these three pillars when it comes to sustainability. An update of its measures is now available on a dedicated <a href=\"https:\/\/verantwortung.mcdonalds.de\/\" target=\"_blank\" rel=\"noopener noreferrer\">Website<\/a> and in the restaurants for guests.<\/p>\n<h2>Optimisation of packaging<\/h2>\n<p>McDonald's Germany has continued to pursue its packaging roadmap published in 2019 to reduce plastic and packaging materials. In its sustainability update, the company explains what measures have already been implemented and what goals it has set itself for the coming years.<\/p><div class=\"packa-in-post-alle\" style=\"text-align: center;\" id=\"packa-3504083022\"><div id=\"packa-2178993587\"><a data-no-instant=\"1\" href=\"https:\/\/packaging-journal.de\/en\/newsletter\/\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"PJ Self-promotion English 03\"><!--noptimize--><img src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03.png\" alt=\"\"  srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03.png 840w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-300x75.png 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-768x192.png 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-18x5.png 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-332x83.png 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-664x166.png 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-688x172.png 688w\" sizes=\"(max-width: 840px) 100vw, 840px\" width=\"840\" height=\"210\"  style=\" max-width: 100%; height: auto;\" \/><!--\/noptimize--><\/a><\/div><\/div>\n<figure id=\"attachment_40472\" aria-describedby=\"caption-attachment-40472\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-40472\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2020\/12\/McDonalds-Update-Nachhaltigkeit.jpg\" alt=\"\" width=\"1200\" height=\"650\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2020\/12\/McDonalds-Update-Nachhaltigkeit.jpg 1200w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2020\/12\/McDonalds-Update-Nachhaltigkeit-600x325.jpg 600w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2020\/12\/McDonalds-Update-Nachhaltigkeit-300x163.jpg 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2020\/12\/McDonalds-Update-Nachhaltigkeit-1024x555.jpg 1024w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2020\/12\/McDonalds-Update-Nachhaltigkeit-768x416.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption id=\"caption-attachment-40472\" class=\"wp-caption-text\">(Image: McDonald's Germany)<\/figcaption><\/figure>\n<p>Despite delays caused by the pandemic, the switch to almost plastic-free dessert packaging has already been completed, for example. The Happy Meal toys will also increasingly be packaged in paper instead of plastic in future.<\/p>\n<h2>Recycling beverage cups<\/h2>\n<p>In addition, the company is also breaking new ground in recycling: together with cre art Neidhardt Werbe GmbH <a href=\"https:\/\/packaging-journal.de\/tag\/mcdonalds\/\">McDonald's<\/a> has developed a process to recycle the paper cups used for drinks and soft ice cream. The disposable cups are recycled into printable paper sheets. The brochure for this year's sustainability update is also made from this recycled paper.<\/p>\n<p>As part of its sustainability strategy, McDonald's Germany has set itself the goal of cutting down on packaging - especially plastic - and reducing packaging volumes. The company is sticking to its plans in this area despite the coronavirus crisis, <strong>Only packaging made from renewable, recycled or certified material by 2025<\/strong> to be used.<\/p>\n<p>Source: McDonald's Germany<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"dup8vrPVcy\"><p><a href=\"https:\/\/packaging-journal.de\/mcdonalds-reduziert-plastik-bei-dessertvepackungen\/\">McDonald's reduces plastic in dessert packaging<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u201eMcDonald&#039;s reduces plastic in dessert packaging\u201c - packaging journal\" src=\"https:\/\/packaging-journal.de\/mcdonalds-reduziert-plastik-bei-dessertvepackungen\/embed\/#?secret=WYDNJgUuDT#?secret=dup8vrPVcy\" data-secret=\"dup8vrPVcy\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>","protected":false},"excerpt":{"rendered":"McDonald's has published an update on its sustainability strategy. The fast food company is on track and is breaking new ground in the recycling of packaging.","protected":false},"author":7,"featured_media":40474,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"","rank_math_focus_keyword":"Nachhaltigkeitsstrategie,McDonalds,Recycling,Verpackung","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[114],"tags":[65,48,58765,32],"class_list":{"0":"post-40471","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-aus-den-unternehmen-news","8":"tag-abfalltechnik-und-recycling","9":"tag-getraenke","10":"tag-mcdonalds","11":"tag-packmittel-und-packstoffe","12":"cs-entry","13":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/40471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=40471"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/40471\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/40474"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=40471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=40471"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=40471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}