{"id":41539,"date":"2021-02-01T10:30:18","date_gmt":"2021-02-01T09:30:18","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=41539"},"modified":"2021-02-01T10:30:18","modified_gmt":"2021-02-01T09:30:18","slug":"laetus-and-kezzler-partnership","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/laetus-und-kezzler-partnerschaft\/","title":{"rendered":"Laetus and Kezzler: partnership for cloud-based, seamless tracking"},"content":{"rendered":"<p>Laetus and Kezzler have decided on a strategic partnership: in future, customers will benefit from seamless connectivity between the companies' platforms. The aim is to offer an end-to-end solution for the serialisation and traceability of products along the entire supply chain.<\/p>\n<p><a href=\"https:\/\/packaging-journal.de\/?s=Laetus\" target=\"_blank\" rel=\"noopener noreferrer\" data-schema-attribute=\"\">Laetus<\/a>, a provider of in-line quality control and supply chain traceability solutions, is teaming up with Kezzler, which claims to be one of the world's leading cloud-based traceability platforms, to create an industry solution that enables companies to<strong> secure end-to-end transparency of their global supply chains<\/strong> offers.<\/p>\n<p>The seamless solution will have a cross-company service level agreement and a global support organisation. The improved traceability of products allows for increased brand protection against threats such as counterfeit goods. Positive experiences at the point of sale should also strengthen customer loyalty.<\/p><div class=\"packa-in-post-alle\" style=\"text-align: center;\" id=\"packa-1253356930\"><div id=\"packa-4114331754\"><a data-no-instant=\"1\" href=\"https:\/\/packaging-journal.de\/en\/newsletter\/\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"PJ Self-promotion English 03\"><!--noptimize--><img src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03.png\" alt=\"\"  srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03.png 840w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-300x75.png 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-768x192.png 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-18x5.png 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-332x83.png 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-664x166.png 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-688x172.png 688w\" sizes=\"(max-width: 840px) 100vw, 840px\" width=\"840\" height=\"210\"  style=\" max-width: 100%; height: auto;\" \/><!--\/noptimize--><\/a><\/div><\/div>\n<h2>Laetus and Kezzler seal partnership<\/h2>\n<p>Both companies have already developed an interface between the Unified Platform (UP) for <strong>Track &amp; Trace applications<\/strong> from Laetus and the<strong> cloud-based enterprise platform<\/strong> developed, tested and implemented by Kezzler for product digitisation and traceability. The integration, which is based on the GS1 EPCIS standard, enables a holistic solution for manufacturers in non-pharmaceutical industries.<\/p>\n<p>Under the agreement, the Kezzler platform will provide technologies for L4 and L5 track &amp; trace requirements. Laetus will provide hardware and software for inline quality control and L1-L3 track &amp; trace systems.<\/p><div id=\"packa-639427064\" class=\"packa-inhalt\"><!--noptimize--><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-2686439340972671\" crossorigin=\"anonymous\"><\/script>\r\n<ins class=\"adsbygoogle\" style=\"display:block;text-align:center\" data-ad-layout=\"in-article\" data-ad-format=\"fluid\" data-ad-client=\"ca-pub-2686439340972671\" data-ad-slot=\"6171251825\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><!--\/noptimize--><\/div>\n<figure id=\"attachment_41542\" aria-describedby=\"caption-attachment-41542\" style=\"width: 258px\" class=\"wp-caption alignleft\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-41542\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2021\/02\/Sebastian-Kraemer-Laetus-258x300.jpg\" alt=\"Dr Sebastian Kr\u00e4mer\" width=\"258\" height=\"300\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2021\/02\/Sebastian-Kraemer-Laetus-258x300.jpg 258w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2021\/02\/Sebastian-Kraemer-Laetus.jpg 586w\" sizes=\"(max-width: 258px) 100vw, 258px\" \/><figcaption id=\"caption-attachment-41542\" class=\"wp-caption-text\">Dr Sebastian Kr\u00e4mer (Image: Laetus)<\/figcaption><\/figure>\n<p>\u201eWe at Laetus are delighted to be partnering with an innovation leader in the field of cloud-based traceability solutions. The collaboration enables us to offer users comprehensive end-to-end packages. Together, we can now offer brand owners a unique approach to support their customer engagement strategies and protect their brand.\u201c <strong>Dr Sebastian Kr\u00e4mer<\/strong>, Managing Director of Laetus<\/p>\n<p>Christine C. Akselsen, CEO of <a href=\"https:\/\/www.kezzler.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-schema-attribute=\"\">Kezzler<\/a> emphasises that they have already worked together on projects in the past. It was therefore a natural step for both sides to formalise the cooperation with a partnership agreement.<\/p>\n<p>Laetus operates a test track in Germany for data exchange between the two systems to ensure secure and reliable integration between production and the cloud environment.<\/p>\n<p><em>Source: Laetus<\/em><\/p>","protected":false},"excerpt":{"rendered":"Laetus and Kezzler have decided on a strategic partnership: in future, customers will benefit from seamless connectivity between the two companies' platforms when it comes to product traceability.","protected":false},"author":1,"featured_media":41540,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"Kunden von Laetus und Kezzler k\u00f6nnen k\u00fcnftig von der l\u00fcckenlosen Konnektivit\u00e4t zwischen den Plattformen der beiden Unternehmen profitieren. ","rank_math_focus_keyword":"Laetus und Kezzler","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[114],"tags":[43,42,58949],"class_list":{"0":"post-41539","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-aus-den-unternehmen-news","8":"tag-aus-den-unternehmen","9":"tag-etikettieren-kennzeichnen-codieren","10":"tag-laetus","11":"cs-entry","12":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/41539","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=41539"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/41539\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/41540"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=41539"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=41539"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=41539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}