{"id":41698,"date":"2021-02-03T17:33:33","date_gmt":"2021-02-03T16:33:33","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=41698"},"modified":"2021-02-04T10:28:09","modified_gmt":"2021-02-04T09:28:09","slug":"avient-colourworks-colour-guide","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/avient-colorworks-farbleitfaden\/","title":{"rendered":"Colour guide for the plastics industry"},"content":{"rendered":"<p>Avient, the merger of PolyOne and Clariant Masterbatch, has now presented ColorForward 2022, the annual colour guide for the plastics industry.<\/p>\n<p>Avient Corporation, a provider of specialised and sustainable material solutions, has announced the launch of <em>ColourForward<\/em> 2022 by Avient ColorWorks announced. With this 16th edition, the annual colour guide for the plastics industry makes its debut under the umbrella of Avient, which was formed in 2020 from the former PolyOne and Clariant Masterbatch companies.<\/p>\n<p>As in the past, the company presents <em>ColourForward<\/em> 2022 stories in connection with four social trends that are expected to consciously or unconsciously influence consumers in the coming years. <strong>Each trend theme also includes a palette of five corresponding colours<\/strong> and describes the reactions likely to be triggered among consumers.<\/p><div class=\"packa-in-post-alle\" style=\"text-align: center;\" id=\"packa-1990586872\"><div id=\"packa-1167176481\"><a data-no-instant=\"1\" href=\"https:\/\/packaging-journal.de\/en\/newsletter\/\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"PJ Self-promotion English 03\"><!--noptimize--><img src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03.png\" alt=\"\"  srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03.png 840w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-300x75.png 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-768x192.png 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-18x5.png 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-332x83.png 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-664x166.png 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-688x172.png 688w\" sizes=\"(max-width: 840px) 100vw, 840px\" width=\"840\" height=\"210\"  style=\" max-width: 100%; height: auto;\" \/><!--\/noptimize--><\/a><\/div><\/div>\n<h2>Colour guide established as a decision-making aid<\/h2>\n<p>The colour guide was developed by a global team, most of whose members <strong>in the four global design and technology centres of Avient ColorWorks<\/strong> are active. It has proven to be an excellent decision-making tool for plastic product designers and marketing professionals looking for more informed colour choices for new products and packaging.<\/p>\n<figure id=\"attachment_41699\" aria-describedby=\"caption-attachment-41699\" style=\"width: 733px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-41699 size-large\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2021\/02\/colorforward_2022-733x1024.jpg\" alt=\"Colour guide for the plastics industry\" width=\"733\" height=\"1024\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2021\/02\/colorforward_2022-733x1024.jpg 733w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2021\/02\/colorforward_2022-215x300.jpg 215w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2021\/02\/colorforward_2022-768x1072.jpg 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2021\/02\/colorforward_2022-1100x1536.jpg 1100w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2021\/02\/colorforward_2022-1320x1843.jpg 1320w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2021\/02\/colorforward_2022-600x838.jpg 600w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2021\/02\/colorforward_2022.jpg 1074w\" sizes=\"(max-width: 733px) 100vw, 733px\" \/><figcaption id=\"caption-attachment-41699\" class=\"wp-caption-text\">(Image: Avient)<\/figcaption><\/figure>\n<p>This year, the <em>ColourForward<\/em> 2022 trend watchers expect the effects of the COVID-19 pandemic to continue for some time, even if the world returns to a certain 'normality' with vaccines and treatments. And, of course, this will influence social trends and consumers' perception of colour in the near and medium term.<\/p><div id=\"packa-2610722810\" class=\"packa-inhalt\"><!--noptimize--><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-2686439340972671\" crossorigin=\"anonymous\"><\/script>\r\n<ins class=\"adsbygoogle\" style=\"display:block;text-align:center\" data-ad-layout=\"in-article\" data-ad-format=\"fluid\" data-ad-client=\"ca-pub-2686439340972671\" data-ad-slot=\"6171251825\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><!--\/noptimize--><\/div>\n<blockquote><p>\"The entire colour palette for 2022 is dominated by yellow tones and many of the other colours are associated with it. For example, several greens, reds, oranges and some blues have a high yellow content, which gives us the warmth of human contact in the social isolation that the pandemic is forcing us into. The yellowish greens are also indicative of our need to get back to nature and avoid the artificial, including all the screens and digital connections that we currently have to use so excessively.\" <strong>Judith van Vliet<\/strong>ColorWorks Senior Designer and leader of the ColorForward team<\/p><\/blockquote>\n<p><a href=\"https:\/\/www.avient.com\/resource-center\/services\/color-services\/colorworks\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\">Avient ColorWorks<\/a> also offers seminars at its four global design and technology centres as well as at selected conferences and customer locations. These can be held virtually and\/or as face-to-face events.<\/p>\n<p>Source: Avient<\/p>","protected":false},"excerpt":{"rendered":"Avient, the merger of PolyOne and Clariant Masterbatch, has now presented ColorForward 2022, the annual colour guide for the plastics industry.","protected":false},"author":20,"featured_media":41702,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"Avient ColorWorks hat jetzt mit ColorForward 2022 den j\u00e4hrlichen Farbleitfaden f\u00fcr die Kunststoffindustrie vorgestellt.","rank_math_focus_keyword":"Farbleitfaden","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[22],"tags":[58955,54,46,32],"class_list":{"0":"post-41698","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-packmittel-und-packstoffe","8":"tag-avient","9":"tag-kunststoff-und-verbunde","10":"tag-marketing-und-design","11":"tag-packmittel-und-packstoffe","12":"cs-entry","13":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/41698","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=41698"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/41698\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/41702"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=41698"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=41698"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=41698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}