In Germany Stretch sleeve labels<\/strong> often used for returnable PET bottles, which are used in the mineral water market.<\/p> \u201eIn the coming years, we want to work more intensively on closed-loop solutions in order to offer ideal recycling solutions for our labels and sleeves. We are proud to be the first in the industry to present a closed-loop solution for stretch sleeves. Not only can our customers recycle and reuse their PET bottles multiple times, but now there is also a solution for recycling and reusing the labels with our sleeve-to-sleeve recycling.\u201c Reinhard Streit<\/strong>, Vice President and Managing Director CCL Food & Beverage<\/p><\/blockquote>\n As soon as the bottles are empty, the empties are brought back to the shop by the customer, where they are collected and back to the bottler<\/strong> are brought to the bottling plant. The bottlers cut the sleeve off the bottle, which is then turned into CCL<\/a> transported.<\/p>\n The sleeves are then washed (\u201ede-inking process\u201c), melted down and moulded into new pellets that can be fed back into the extruder. This produces new films for stretch sleeves, which can be used up to almost 100 per cent from the original material<\/strong> exist - the cycle is complete.<\/p>\n \u201eThe entire packaging industry is currently in a state of upheaval and we need to break new ground. The new EcoStretch service concept is part of our sustainability strategy to support \u201edesign for recycling\u201c with our labels on the one hand and to break new ground in closed-loop recycling on the other. We assume that more deposit systems will be introduced in order to increase the recycling rate. This makes it possible to get our labels and sleeves back and recycle them by type.\u201c Reinhard Streit<\/strong><\/p><\/blockquote>\n Last year, CCL Industries acquired the Ellen MacArthur Foundation Global Commitment<\/em> of the New Plastics Economy<\/strong> signed. By 2025, CCL Label aims to offer all customers labelling products and solutions in which the end packaging is recyclable, reusable or compostable. One component of the sustainability strategy is collaboration with the entire value chain in projects and initiatives to drive change as a market leader.<\/p>\n![\"\"](\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03.png\")
<\/a><\/div><\/div>\nEcoStretch for sleeve-to-sleeve recycling<\/h2>\n
For a circular future<\/h2>\n