{"id":42113,"date":"2021-02-16T11:32:51","date_gmt":"2021-02-16T10:32:51","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=42113"},"modified":"2021-03-02T11:53:32","modified_gmt":"2021-03-02T10:53:32","slug":"digital-watermark-black-group","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/digitale-wasserzeichen-schwarz-gruppe\/","title":{"rendered":"Digital watermarks soon also at Lidl and Kaufland"},"content":{"rendered":"

As part of its REset Plastic strategy, the Schwarz Group joins the cross-industry HolyGrail 2.0 initiative and is appointed to its management team.<\/p>\n

The pioneering HolyGrail 2.0 project aims to stimulate an efficient circular economy with the help of digital watermarks.<\/p>\n

Digital watermarks are invisible barcodes,<\/strong> which cover the entire surface of the product packaging and contain information on the contents, packaging material and origin.<\/p>

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Digital watermarks open up new possibilities<\/h2>\n

They open up new possibilities along the entire value chain: from production, logistics and storage to purchasing, checkout and recycling.<\/p>\n

More than 100 industry-leading companies<\/strong> are already part of the initiative and, under the leadership of AIM<\/a> (European Brands Association) to scale up this promising approach.<\/p>\n

The Schwarz Group<\/a> himself is actively involved in the management team of HolyGrail 2.0<\/a> and thus further strengthens the focus on recycling and the circular economy. This is because the innovative technology enables More efficient and accurate sorting of recyclable materials in the recycling process<\/strong>, so that more plastic can be kept in circulation.<\/p>\n

Source<\/em>: Schwarz Group<\/p>\n

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HolyGrail 2.0 and the invisible digital code<\/a><\/p><\/blockquote>\n