{"id":42183,"date":"2021-02-17T17:02:18","date_gmt":"2021-02-17T16:02:18","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=42183"},"modified":"2021-02-17T17:02:18","modified_gmt":"2021-02-17T16:02:18","slug":"new-design-for-mcdonalds-packaging","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/neues-design-fuer-mcdonalds-verpackungen\/","title":{"rendered":"New design for McDonald's packaging"},"content":{"rendered":"

McDonald's has recently unveiled a new global re-design of its packaging. It was developed in collaboration with the British creative agency Pearlfisher. In future, hamburgers, nuggets & co. will be packaged in a more text-heavy way.<\/p>\n

Video: Pearlfisher<\/figcaption><\/figure>\n

The designers explain the idea behind the redesigned packaging with a \"feeling of joy and lightness\". They deliberately wanted to move away from cumbersome messages.<\/p>\n

\"Our task was to find out what is really special about each menu item in order to design a system that makes it easy for others to do the same.\"
\nMatt Sia, Creative Director at Pearlfisher<\/em><\/strong><\/p><\/blockquote>\n

The beauty of the iconic menu items lies in their simplicity, adds Sia. The designers' aim was to find the most special, recognisable and iconic expression of each one - and to celebrate them in a way that makes people smile.<\/p>

\"\"<\/a><\/div><\/div>\n
\"\"
(Image: Pearlfisher)<\/figcaption><\/figure>\n

The redesign of the McDonalds<\/a>-The new packaging also takes into account the fast work processes in the restaurants. The easy-to-identify packaging should enable employees to quickly and efficiently identify and grab the right box when compiling orders.<\/p>\n

Source and pictures: Pearlfisher<\/a><\/p>\n

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