{"id":42217,"date":"2021-02-18T12:33:18","date_gmt":"2021-02-18T11:33:18","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=42217"},"modified":"2021-02-18T10:34:37","modified_gmt":"2021-02-18T09:34:37","slug":"luxury-watch-in-sustainable-cardboard-stora-enso","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/luxusuhr-in-nachhaltigem-karton-stora-enso\/","title":{"rendered":"Stora Enso packs luxury watch for the World Ski Championships"},"content":{"rendered":"

The official wristwatch of the 2021 Nordic World Ski Championships in Oberstdorf comes from Junghans. Stora Enso developed the sustainable packaging for the luxury watch from the renewable Ensocoat cardboard.<\/p>\n

Presenting sponsor Stora Enso and official timing partner Junghans have joined forces to deliver the official wristwatch of the 2021 FIS Nordic World Ski Championships in Oberstdorf. The new mechanical sports watch from Junghans, the 1972 Automatic FIS Edition, will be presented in a box from the Renewable carton Ensocoat<\/strong> from Stora Enso<\/a> be packaged.<\/p>\n

Sustainable design
\n<\/strong><\/h2>\n

Sustainable design is the focus at both Stora Enso and Junghans. The design of the watch box is aligned with the sporty and exclusive style of the watch itself. This is presented in a elegant box-in-box solution<\/strong> delivered with a 3D structure effect<\/strong> depicting snow-covered mountains. The watch box is made of Ensocoat from Stora Enso, a renewable and recyclable cardboard for luxury packaging.<\/p>

\"\"<\/a><\/div><\/div>\n

\u201eI was inspired by origami and wanted to create a design that goes hand in hand with the high-quality and sporty style of the watch.\u201c Outi Honkavaara<\/strong>, packaging designer, Stora Enso<\/a><\/p><\/blockquote>\n

The official wristwatch of the Ski World Championships has the eye-catching design of the line 1972<\/em> from Junghans and embodies both the company's history of timekeeping and its fascination with winter sports. A rotating bezel around the dial indicates a second time zone and simultaneously creates highlights in red and blue - the official colours of the Ski World Championships.<\/p>\n

\"Wristwatch
(Image: Stora Enso)<\/figcaption><\/figure>\n

Design features include a snowflake engraving on one of the screw crowns and a special engraving for the FIS Nordic World Ski Championships on the back of the case. Each timepiece has its own serial number to emphasise its limited availability.<\/p>