{"id":42299,"date":"2021-02-23T12:07:43","date_gmt":"2021-02-23T11:07:43","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=42299"},"modified":"2021-02-23T12:07:43","modified_gmt":"2021-02-23T11:07:43","slug":"zapf-creation-packs-dolls-plastic-free","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/zapf-creation-verpackt-puppen-plastikfrei\/","title":{"rendered":"Zapf Creation now packs dolls plastic-free"},"content":{"rendered":"<p><span class=\"b\">Zapf Creation is gradually switching its entire range to plastic-free packaging from spring 2021. All plastic elements such as windows, blister packs and fasteners will be replaced with recyclable materials.<br \/>\n<\/span><\/p>\n<p><span class=\"b\">The leading manufacturer of play dolls is responding to the increasing demand for sustainable packaging with the biggest packaging reorganisation in the company's history. <strong>Until autumn 2022<\/strong> the entire range should be packaged in an environmentally friendly way.<\/span><\/p>\n<p>This year, Zapf Creation is celebrating the 30th anniversary of its bestseller Baby born. With <strong>Launch of the spring 2021 collection<\/strong> all plastic elements such as windows, blister packs and fastenings are to be gradually replaced with recyclable materials. The changeover affects packaging for dolls, clothing and accessories.<\/p><div class=\"packa-in-post-alle\" style=\"text-align: center;\" id=\"packa-1343580471\"><div id=\"packa-2293114242\"><a data-no-instant=\"1\" href=\"https:\/\/packaging-journal.de\/en\/newsletter\/\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"PJ Self-promotion English 03\"><!--noptimize--><img src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03.png\" alt=\"\"  srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03.png 840w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-300x75.png 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-768x192.png 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-18x5.png 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-332x83.png 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-664x166.png 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-688x172.png 688w\" sizes=\"(max-width: 840px) 100vw, 840px\" width=\"840\" height=\"210\"  style=\" max-width: 100%; height: auto;\" \/><!--\/noptimize--><\/a><\/div><\/div>\n<blockquote><p>\u201eWe understand the demand from parents and children to avoid single-use plastic packaging and are helping to protect our environment by making the switch.\u201c <strong>Thomas Eichhorn<\/strong>, CEO of Zapf Creation and co-founder of the <a href=\"https:\/\/www.fair-toys.org\/\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\">Fair Toy Organisation<\/a><\/p><\/blockquote>\n<h2><span class=\"b\">More environmental protection, more unboxing fun<\/span><\/h2>\n<p>Instead of so-called show boxes with plastic windows and plastic blister packs as product packaging, Zapf Creation will be using closed boxes in future. A <strong>Eye-catching new box design<\/strong> improves the visibility of the dolls through full-size images and increases the brand presence on the shelves.<\/p>\n<p>Inside the boxes, plastic blister packs and film bags are replaced with paper packaging and coated cardboard or adhesive tape are reduced to a minimum. A positive side effect of the changeover is that unpacking is easier for the children.<\/p><div id=\"packa-2227953941\" class=\"packa-inhalt\"><!--noptimize--><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-2686439340972671\" crossorigin=\"anonymous\"><\/script>\r\n<ins class=\"adsbygoogle\" style=\"display:block;text-align:center\" data-ad-layout=\"in-article\" data-ad-format=\"fluid\" data-ad-client=\"ca-pub-2686439340972671\" data-ad-slot=\"6171251825\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><!--\/noptimize--><\/div>\n<p>The new packaging is <strong>characterised by a sunflower<\/strong> and can be easily disposed of in waste paper. As the boxes are less likely to be damaged when opened and can be closed again like a shoe box, reselling them in bricks-and-mortar stores and online shops is easier and more environmentally friendly.<\/p>\n<h2><span class=\"b\">Involvement in Fair Toys Organisation<\/span><\/h2>\n<p><a href=\"https:\/\/www.fair-toys.org\/\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\">Zapf Creation<\/a> also sets an example in terms of production conditions and is a founding member of the Fair Toys Organisation. This organisation is committed to <strong>Responsible and sustainable production of good toys<\/strong>. It creates credibility through its seal and the involvement of stakeholders from the toy industry, trade and civil society.<\/p>\n<p><em>Source:<\/em> Zapf Creation<\/p>","protected":false},"excerpt":{"rendered":"Zapf Creation is gradually switching its entire range to plastic-free packaging from spring 2021. All plastic elements such as windows, blister packs and fasteners will be replaced with recyclable materials.","protected":false},"author":20,"featured_media":42301,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"Zapf Creation stellt ab Fr\u00fchjahr 2021 sein Sortiment auf plastikfreie Verpackungen um. Plastikelemente werden durch recycelbare Materialien ersetzt.","rank_math_focus_keyword":"Zapf Creation","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[22],"tags":[43,32,1487,58985],"class_list":{"0":"post-42299","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-packmittel-und-packstoffe","8":"tag-aus-den-unternehmen","9":"tag-packmittel-und-packstoffe","10":"tag-papier-pappe-karton","11":"tag-zapf-creation","12":"cs-entry","13":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/42299","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=42299"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/42299\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/42301"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=42299"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=42299"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=42299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}