{"id":44922,"date":"2021-05-27T17:43:23","date_gmt":"2021-05-27T15:43:23","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=44922&preview=true&preview_id=44922"},"modified":"2021-05-27T17:43:22","modified_gmt":"2021-05-27T15:43:22","slug":"strong-coffee","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/kaffee-kraeftig\/","title":{"rendered":"M\u00f6venpick with eye-catching pack design"},"content":{"rendered":"
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M\u00f6venpick announces a powerful addition to the coffee shelf. \u201eDer Kr\u00e4ftige\u201c is intended to trigger buying impulses with an eye-catching pack design.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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From July 2021, the Swiss premium brand will be offering a new filter coffee from J.J. Darboven, \u201eDer Kr\u00e4ftige\u201c, to skilfully round off the segment. In addition to the well-known classics \u201eDer Himmlische\u201c and \u201eDer Milde\u201c, the strong variant will now appeal to completely new consumer groups and ensure more sales growth.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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(Image: J.J. Darboven GmbH & Co. KG)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Clear pack design<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In addition to its full-bodied flavour, Kr\u00e4ftige also offers completely new sales potential: ground roasted coffee accounts for the largest share of the roasted coffee market at 40.9%1 - with its clear, eye-catching pack design, Kr\u00e4ftige is also intended to trigger a targeted reach onto the coffee shelf and stimulate purchases.<\/p>

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Interferer on the front<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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New features of the design include disruptive elements on the front of the packaging, a striking, strong packaging colour and cross-references on the back. The combination is intended to increase visibility and the repurchase rate.<\/p>

In addition, eye-catching shelf stoppers with the message \u201eNEW\u201c will be used when the new coffee hits the shops in summer.\u00a0<\/p><\/div><\/div><\/div>

Source:\u00a0<\/em>J.J. Darboven GmbH & Co. KG<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Food - More news<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tAmpack presents new dosing technology for liquid products\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tAmpack will showcase new dispensing technology for low-foam aseptic filling at interpack. The innovation could significantly improve efficiency and product protection in the food industry.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tAI reduces food loss in the packaging chain\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe results also show potential for the packaging industry.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tGuidelines specify PPWR implementation\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe EU Commission has published the guidelines for the implementation of the EU Packaging and Packaging Waste Regulation (PPWR).\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tStrict PFAS limits put the packaging industry under pressure\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe regulation affects manufacturers and distributors alike.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tLightweight container for dairy products saves material and emissions\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tAmcor has reduced the material consumption of its 1kg UniPak container without compromising on quality. This leads to a reduction in carbon emissions of up to nine per cent.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tMondi: Corrugated cardboard packaging reduces food waste\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tMondi publishes the white paper \u201ePackaging as a competitive advantage in the food supply chain\u201c, providing food manufacturers, retailers and logistics partners with practical recommendations for action.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"M\u00f6venpick announces a powerful addition to the coffee shelf. \u201eDer Kr\u00e4ftige\u201c is intended to trigger buying impulses with an eye-catching pack design.","protected":false},"author":7,"featured_media":44928,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"M\u00f6venpick k\u00fcndigt eine kr\u00e4ftige Erweiterung im Kaffee-Regal an. \"Der Kr\u00e4ftige\" soll mit auff\u00e4lligem Packungsdesign Kaufimpulse ausl\u00f6sen.","rank_math_focus_keyword":"m\u00f6venpick","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[23],"tags":[58842,38,46],"class_list":{"0":"post-44922","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing-und-design","8":"tag-kaffee","9":"tag-lebensmittel","10":"tag-marketing-und-design","11":"cs-entry","12":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/44922","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=44922"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/44922\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/44928"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=44922"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=44922"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=44922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}