{"id":44922,"date":"2021-05-27T17:43:23","date_gmt":"2021-05-27T15:43:23","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=44922&preview=true&preview_id=44922"},"modified":"2021-05-27T17:43:22","modified_gmt":"2021-05-27T15:43:22","slug":"strong-coffee","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/kaffee-kraeftig\/","title":{"rendered":"M\u00f6venpick with eye-catching pack design"},"content":{"rendered":"
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M\u00f6venpick announces a powerful addition to the coffee shelf. \u201eDer Kr\u00e4ftige\u201c is intended to trigger buying impulses with an eye-catching pack design.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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From July 2021, the Swiss premium brand will be offering a new filter coffee from J.J. Darboven, \u201eDer Kr\u00e4ftige\u201c, to skilfully round off the segment. In addition to the well-known classics \u201eDer Himmlische\u201c and \u201eDer Milde\u201c, the strong variant will now appeal to completely new consumer groups and ensure more sales growth.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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(Image: J.J. Darboven GmbH & Co. KG)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Clear pack design<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In addition to its full-bodied flavour, Kr\u00e4ftige also offers completely new sales potential: ground roasted coffee accounts for the largest share of the roasted coffee market at 40.9%1 - with its clear, eye-catching pack design, Kr\u00e4ftige is also intended to trigger a targeted reach onto the coffee shelf and stimulate purchases.<\/p>

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Interferer on the front<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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New features of the design include disruptive elements on the front of the packaging, a striking, strong packaging colour and cross-references on the back. The combination is intended to increase visibility and the repurchase rate.<\/p>

In addition, eye-catching shelf stoppers with the message \u201eNEW\u201c will be used when the new coffee hits the shops in summer.\u00a0<\/p>