{"id":45349,"date":"2021-06-08T12:17:50","date_gmt":"2021-06-08T10:17:50","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=45349"},"modified":"2021-06-08T12:17:50","modified_gmt":"2021-06-08T10:17:50","slug":"modular-display-for-milka-ds-smith","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/modulares-display-fuer-milka-ds-smith\/","title":{"rendered":"Well positioned: modular display for Milka"},"content":{"rendered":"

In order to showcase the variety of Milka chocolate bars at the point of sale, Mondel\u0113z International uses<\/strong> e<\/strong>a modular display solution. Thanks to a wide range of assembly variants and interchangeable panel elements, the display can be customised to any sales campaign without a long lead time. <\/strong><\/p>\n

The modular system was realised in collaboration with the display and packaging specialists from DS Smith. \u00a0<\/strong>The stacked shelving units of the new display solution can be used to realise a wide range of assembly variants.<\/p>\n

Modular display for more flexibility<\/h2>\n

The secondary placements receive their individual design via the lateral communication areas<\/strong>. The panels, which are customised and printed in high quality for each sales campaign, are not part of the carcass and therefore Easy to replace<\/strong>. The display has a Load capacity of up to 108 kg. <\/strong>This gives snacking manufacturer Mondel\u0113z International greater flexibility and efficiency in daily use thanks to the needs-based production of display components.<\/p>

\"\"<\/a><\/div><\/div>\n

The modular display also offers added value in terms of handling: as the secondary placement with Retail-ready shelf-ready packaging<\/strong> is loaded, it can be refilled quickly and easily at the point of sale. The automatic pushfeed system also guarantees optimum availability and visibility of the goods SalesFront<\/em> from DS Smith<\/a> moves the chocolate bars forward within the trays after each removal. The Monomaterial solution<\/strong> is made of 100 per cent corrugated cardboard and can be recycled.<\/p>\n

The display solution was honoured with a bronze POPAI Award by the jury at this year's POPAI D-A-CH Awards.<\/p>\n

Source<\/em>DS Smith<\/p>","protected":false},"excerpt":{"rendered":"To showcase the variety of Milka chocolate bars at the point of sale, Mondel\u0113z International uses a modular display solution with a wide range of placement options and interchangeable panel elements.","protected":false},"author":1,"featured_media":45350,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"Um die Vielfalt der Milka Tafel Schokoladen am Point of Sale in Szene zu setzen, nutzt Mondel\u0113z International ein modulares Display.","rank_math_focus_keyword":"modulares Display","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[23],"tags":[59152,46,35],"class_list":{"0":"post-45349","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing-und-design","8":"tag-display","9":"tag-marketing-und-design","10":"tag-praemiert","11":"cs-entry","12":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/45349","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=45349"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/45349\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/45350"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=45349"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=45349"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=45349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}