{"id":45430,"date":"2021-06-09T13:11:49","date_gmt":"2021-06-09T11:11:49","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=45430"},"modified":"2021-06-09T13:11:49","modified_gmt":"2021-06-09T11:11:49","slug":"tethered-caps-consumer-acceptance-sidel","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/tethered-caps-verbraucherakzeptanz-sidel\/","title":{"rendered":"What is the consumer acceptance of tethered caps?"},"content":{"rendered":"

Tethered caps will be an integral part of everyday life in the EU from July 2024. But how are the caps permanently attached to the bottle being received by consumers? Sidel has launched a survey to find out.\u00a0<\/strong><\/p>\n

On behalf of Sidel, Ales Research surveyed over 3,200 Europeans of adult age about tethered caps. In online surveys and focus groups from June to September 2020, consumers evaluated the Attractiveness, functionality and environmental impact<\/strong> from the tethered caps on the bottle. Sidel's aim was to measure consumer acceptance of the new tethered caps in order to proactively support its customers in the transition to tethered closures to ensure compliance with the relevant directive and to minimise the risk to the consumer. Success of the new packaging<\/strong> can be ensured on the market.<\/p>\n

User-friendliness is crucial<\/strong><\/h2>\n

In the survey, 87 per cent of respondents stated that plastic waste is harmful to the environment and that bottle caps contribute to this. In addition, 67 per cent of consumers were convinced that changes in behaviour in terms of waste separation and waste reduction can contribute to environmental protection. Almost half of the participants (45 per cent) were clear that tethered caps can help to reduce Minimise the risk of lost fasteners<\/strong>, as they are attached to the bottle. However, only a minority (26 per cent) thought that these caps really help to prevent plastic pollution.<\/p>

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\u201eConsumers have a extremely practical setting<\/strong> to bottle caps. As it turned out, they are mainly used on Product safety and user-friendliness <\/strong>and therefore want to know whether or not a cap was opened before the bottle was used and how easy it is to reattach. In addition, the Tightness<\/strong> of the closure is crucial to prevent the drink from spilling,\u201c explains Simone Pisani<\/strong>, Director Portfolio Value Creation at Sidel<\/a>.<\/p>\n

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(Image: Sidel)<\/figcaption><\/figure>\n

The survey revealed that the Serviceability<\/strong> of the cap - i.e. how easy it is to open and how easy it is to pour or drink - is seen as the most important criterion immediately afterwards. The attractiveness of the cap, safety for children and how easily the bottle and cap can be recycled were named as the last preferences. \u201eOf course, this perception may still change once the environmental benefits of bottle-attached closures have been recognised by consumers,\u201c says Simone Pisani.<\/p>