{"id":45491,"date":"2021-06-10T17:18:41","date_gmt":"2021-06-10T15:18:41","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=45491&preview=true&preview_id=45491"},"modified":"2021-06-10T17:18:42","modified_gmt":"2021-06-10T15:18:42","slug":"survey-paying-more-for-environmentally-friendly-packaging","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/umfrage-mehr-zahlen-umweltfreundliche-verpackungen\/","title":{"rendered":"Consumers want to pay extra for environmentally friendly packaging"},"content":{"rendered":"
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A majority of consumers in Germany are apparently willing to pay more for environmentally friendly packaging. This is the result of a new study commissioned by Pro Carton, the European Association of Cartonboard and Folding Carton Manufacturers.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Two thirds of consumers in Germany (76 %) state that they would pay more for a product if the packaging had less harmful effects on the environment.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Graphic: ProCarton<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Age of the consumer is decisive<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The study conducted by Perspectus Global on behalf of Per Carton<\/a> has shown that it's the old that counts. According to the survey, younger adults in Germany (aged 22 to 28) are most willing to spend more for the sake of the planet (89 %).<\/p>

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The over-65s are the least willing to pay more, although they are generally among the most financially well-off age groups. However, three out of five (60 %) of those surveyed stated that they would spend more money on more environmentally friendly packaging.\u00a0<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Graphic: ProCarton<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The survey of 1,005 adults in Germany revealed that the majority of consumers now have a high level of environmental awareness despite the difficult economic situation and the ongoing COVID-19 pandemic.<\/p>