{"id":45491,"date":"2021-06-10T17:18:41","date_gmt":"2021-06-10T15:18:41","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=45491&preview=true&preview_id=45491"},"modified":"2021-06-10T17:18:42","modified_gmt":"2021-06-10T15:18:42","slug":"survey-paying-more-for-environmentally-friendly-packaging","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/umfrage-mehr-zahlen-umweltfreundliche-verpackungen\/","title":{"rendered":"Consumers want to pay extra for environmentally friendly packaging"},"content":{"rendered":"
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A majority of consumers in Germany are apparently willing to pay more for environmentally friendly packaging. This is the result of a new study commissioned by Pro Carton, the European Association of Cartonboard and Folding Carton Manufacturers.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Two thirds of consumers in Germany (76 %) state that they would pay more for a product if the packaging had less harmful effects on the environment.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Graphic: ProCarton<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Age of the consumer is decisive<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The study conducted by Perspectus Global on behalf of Per Carton<\/a> has shown that it's the old that counts. According to the survey, younger adults in Germany (aged 22 to 28) are most willing to spend more for the sake of the planet (89 %).<\/p>

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The over-65s are the least willing to pay more, although they are generally among the most financially well-off age groups. However, three out of five (60 %) of those surveyed stated that they would spend more money on more environmentally friendly packaging.\u00a0<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Graphic: ProCarton<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The survey of 1,005 adults in Germany revealed that the majority of consumers now have a high level of environmental awareness despite the difficult economic situation and the ongoing COVID-19 pandemic.<\/p>

Unsurprisingly, the coronavirus pandemic was named by almost half of consumers (44 %) as the biggest problem currently facing the world. In second place was climate change (18 %), with more than a third (36 %) of German consumers believing that the pandemic has led to an increase in environmental awareness.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Politicians and retailers have a duty<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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When asked about the best ways to combat climate change, 35 % of German consumers said that the most important thing was to plant more trees, followed by using more renewable materials (18 %) and fewer artificial materials such as plastic (14 %).<\/p>

36 % of respondents in Germany felt that retailers are not doing enough to introduce more environmentally friendly packaging. Almost all adults in Europe believe that both national governments (96 %) and retailers and well-known brands (96 %) should do more to protect the environment.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Cartonboard manufacturers feel vindicated<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Tony Hitchin, General Manager at Pro Carton, was delighted with the results of the survey: \"Cartonboard was confirmed as the first choice for packaging material, with less than one in ten favouring plastic. The basic properties of cartonboard make it the perfect packaging material: it is made from a renewable resource, is recyclable and biodegradable. The forests in Europe are also growing by an area equivalent to 1,500 football pitches per day!\" says Hitchin.<\/p>

Click here for the complete results<\/a> of the study

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Source: ProCarton<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Paper, cardboard, paperboard - More news<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tEuropean paper bag market to grow by 2.7 percent in 2025\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tAs the industry association Eurosac announced at its congress in Bordeaux, deliveries rose to 5.69 billion units.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tAdapa promotes the circular economy with PaperFlow P-Type.\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe Adapa Group presents PaperFlow P-Type, an innovative solution for the packaging industry that combines circularity and efficient processing.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tThe packaging industry warns of burdens due to costs and regulation\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe Austrian paper processing industry recorded a decline again in 2025.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tElopak appoints H\u00e5kon Volldal as new CEO\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tVolldal joins from Nel ASA and is expected to take up his new role by the start of 2027 at the latest.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tGrembox invests 110 million Zloty in new corrugated board plant\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe Polish packaging manufacturer plans to build a new production facility in Bytom.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tValmet launches 3D fibre solution\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe company is expanding its offering for the growing market in moulded fibre packaging.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"A majority of consumers in Germany are apparently willing to pay more for environmentally friendly packaging. This is the result of a new study commissioned by ProCarton, the European Association of Cartonboard and Folding Carton Manufacturers.","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"Eine Mehrheit der Verbraucher in Deutschland ist offenbar bereit, f\u00fcr umweltfreundliche Verpackungen mehr zu bezahlen. Zu diesem Ergebnis kommt eine neue Studie.","rank_math_focus_keyword":"","rank_math_title":"","_earpaper_enabled":false,"_earpaper_voice_id":"","_earpaper_audio_url":"","_earpaper_audio_id":"","_earpaper_article_id":"","_earpaper_status":"","_earpaper_error":"","_earpaper_duration":0,"_earpaper_generated_at":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[58781],"tags":[31,32,1487,58802],"class_list":["post-45491","post","type-post","status-publish","format-standard","category-green-packaging","tag-nachhaltigkeit-und-green-packaging","tag-packmittel-und-packstoffe","tag-papier-pappe-karton","tag-pro-carton","cs-entry","cs-video-wrap"],"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/45491","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=45491"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/45491\/revisions"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=45491"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=45491"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=45491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}