{"id":45491,"date":"2021-06-10T17:18:41","date_gmt":"2021-06-10T15:18:41","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=45491&preview=true&preview_id=45491"},"modified":"2021-06-10T17:18:42","modified_gmt":"2021-06-10T15:18:42","slug":"survey-paying-more-for-environmentally-friendly-packaging","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/umfrage-mehr-zahlen-umweltfreundliche-verpackungen\/","title":{"rendered":"Consumers want to pay extra for environmentally friendly packaging"},"content":{"rendered":"
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A majority of consumers in Germany are apparently willing to pay more for environmentally friendly packaging. This is the result of a new study commissioned by Pro Carton, the European Association of Cartonboard and Folding Carton Manufacturers.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Two thirds of consumers in Germany (76 %) state that they would pay more for a product if the packaging had less harmful effects on the environment.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Graphic: ProCarton<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Age of the consumer is decisive<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The study conducted by Perspectus Global on behalf of Per Carton<\/a> has shown that it's the old that counts. According to the survey, younger adults in Germany (aged 22 to 28) are most willing to spend more for the sake of the planet (89 %).<\/p>

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The over-65s are the least willing to pay more, although they are generally among the most financially well-off age groups. However, three out of five (60 %) of those surveyed stated that they would spend more money on more environmentally friendly packaging.\u00a0<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Graphic: ProCarton<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The survey of 1,005 adults in Germany revealed that the majority of consumers now have a high level of environmental awareness despite the difficult economic situation and the ongoing COVID-19 pandemic.<\/p>

Unsurprisingly, the coronavirus pandemic was named by almost half of consumers (44 %) as the biggest problem currently facing the world. In second place was climate change (18 %), with more than a third (36 %) of German consumers believing that the pandemic has led to an increase in environmental awareness.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Politicians and retailers have a duty<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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When asked about the best ways to combat climate change, 35 % of German consumers said that the most important thing was to plant more trees, followed by using more renewable materials (18 %) and fewer artificial materials such as plastic (14 %).<\/p>

36 % of respondents in Germany felt that retailers are not doing enough to introduce more environmentally friendly packaging. Almost all adults in Europe believe that both national governments (96 %) and retailers and well-known brands (96 %) should do more to protect the environment.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Cartonboard manufacturers feel vindicated<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Tony Hitchin, General Manager at Pro Carton, was delighted with the results of the survey: \"Cartonboard was confirmed as the first choice for packaging material, with less than one in ten favouring plastic. The basic properties of cartonboard make it the perfect packaging material: it is made from a renewable resource, is recyclable and biodegradable. The forests in Europe are also growing by an area equivalent to 1,500 football pitches per day!\" says Hitchin.<\/p>

Click here for the complete results<\/a> of the study

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Source: ProCarton<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Paper, cardboard, paperboard - More news<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tRapp's opts for single-use packaging from Elopak\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tFruit juice manufacturer Rapp's is expanding its range with six varieties in Elopak packaging. This is intended to increase market share in the single-use shelf and cater to demand for regional products.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tNefab acquires Slovak manufacturer Vallos\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tSwedish packaging manufacturer Nefab has acquired Slovak company Vallos to expand its capacity for fibre-based packaging in Central Europe.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tAntalis takes over Hein Verpackungen\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tBy taking over Hein Verpackungen, Antalis aims to strengthen its position in the European market and expand its portfolio of bespoke packaging solutions.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tPacksize showcases portfolio at Test Camp Intralogistics 2026\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tPacksize will be showcasing its latest packaging automation solutions at Test Camp Intralogistics 2026 in Dortmund. The event provides a platform for live demonstrations and expert discussions.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tFirst\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe PaperX FibreTop Tube from the Neopac Group is the first of its kind to be certified as technically recyclable in the conventional paper stream by the renowned PTS Institute.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tInternational Paper invests $225 million\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe group is planning a new packaging plant in Mississippi.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"A majority of consumers in Germany are apparently willing to pay more for environmentally friendly packaging. This is the result of a new study commissioned by ProCarton, the European Association of Cartonboard and Folding Carton Manufacturers.","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"Eine Mehrheit der Verbraucher in Deutschland ist offenbar bereit, f\u00fcr umweltfreundliche Verpackungen mehr zu bezahlen. Zu diesem Ergebnis kommt eine neue Studie.","rank_math_focus_keyword":"","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[58781],"tags":[31,32,1487,58802],"class_list":{"0":"post-45491","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-green-packaging","7":"tag-nachhaltigkeit-und-green-packaging","8":"tag-packmittel-und-packstoffe","9":"tag-papier-pappe-karton","10":"tag-pro-carton","11":"cs-entry","12":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/45491","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=45491"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/45491\/revisions"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=45491"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=45491"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=45491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}