{"id":45491,"date":"2021-06-10T17:18:41","date_gmt":"2021-06-10T15:18:41","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=45491&preview=true&preview_id=45491"},"modified":"2021-06-10T17:18:42","modified_gmt":"2021-06-10T15:18:42","slug":"survey-paying-more-for-environmentally-friendly-packaging","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/umfrage-mehr-zahlen-umweltfreundliche-verpackungen\/","title":{"rendered":"Consumers want to pay extra for environmentally friendly packaging"},"content":{"rendered":"
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A majority of consumers in Germany are apparently willing to pay more for environmentally friendly packaging. This is the result of a new study commissioned by Pro Carton, the European Association of Cartonboard and Folding Carton Manufacturers.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Two thirds of consumers in Germany (76 %) state that they would pay more for a product if the packaging had less harmful effects on the environment.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Graphic: ProCarton<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Age of the consumer is decisive<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The study conducted by Perspectus Global on behalf of Per Carton<\/a> has shown that it's the old that counts. According to the survey, younger adults in Germany (aged 22 to 28) are most willing to spend more for the sake of the planet (89 %).<\/p>

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The over-65s are the least willing to pay more, although they are generally among the most financially well-off age groups. However, three out of five (60 %) of those surveyed stated that they would spend more money on more environmentally friendly packaging.\u00a0<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Graphic: ProCarton<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The survey of 1,005 adults in Germany revealed that the majority of consumers now have a high level of environmental awareness despite the difficult economic situation and the ongoing COVID-19 pandemic.<\/p>

Unsurprisingly, the coronavirus pandemic was named by almost half of consumers (44 %) as the biggest problem currently facing the world. In second place was climate change (18 %), with more than a third (36 %) of German consumers believing that the pandemic has led to an increase in environmental awareness.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Politicians and retailers have a duty<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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When asked about the best ways to combat climate change, 35 % of German consumers said that the most important thing was to plant more trees, followed by using more renewable materials (18 %) and fewer artificial materials such as plastic (14 %).<\/p>

36 % of respondents in Germany felt that retailers are not doing enough to introduce more environmentally friendly packaging. Almost all adults in Europe believe that both national governments (96 %) and retailers and well-known brands (96 %) should do more to protect the environment.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Cartonboard manufacturers feel vindicated<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Tony Hitchin, General Manager at Pro Carton, was delighted with the results of the survey: \"Cartonboard was confirmed as the first choice for packaging material, with less than one in ten favouring plastic. The basic properties of cartonboard make it the perfect packaging material: it is made from a renewable resource, is recyclable and biodegradable. The forests in Europe are also growing by an area equivalent to 1,500 football pitches per day!\" says Hitchin.<\/p>

Click here for the complete results<\/a> of the study

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Source: ProCarton<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Paper, cardboard, paperboard - More news<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tApple meets packaging target with plastic-free fibre solutions\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tApple has, according to its own statements, fully switched its packaging to fibre-based materials.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tSaica Group acquires packaging manufacturer Thimm\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe Saica Group is acquiring the Thimm Group to strengthen its market position in the European packaging sector. Both companies see significant growth opportunities through the integration.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tCompact paper cushioning system for confined workspaces\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tSealed Air is launching the ProPad Mini, a compact paper cushioning system for efficient and sustainable packaging solutions in confined workspaces.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tBrown packaging with white digital print\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tMondi has developed an innovative packaging solution for Riedel Glas that combines brown Kraftliner with white digital printing. This development opens up new possibilities for the packaging industry.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tSustainable fibre-moulded trays as an alternative packaging solution\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tFaller Packaging and Harvest Packaging offer an environmentally friendly packaging solution for pharmaceutical products with moulded fibre trays. The alternative to plastic packaging is intended to reduce the ecological footprint.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tFuture Materials Sweden invests in Dry Moulded Fibre production\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe packaging manufacturer has ordered two Scala machines to start the production of Dry Moulded Fibre snus cans in Sweden. This marks a significant step in reducing plastic packaging.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"A majority of consumers in Germany are apparently willing to pay more for environmentally friendly packaging. This is the result of a new study commissioned by ProCarton, the European Association of Cartonboard and Folding Carton Manufacturers.","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"Eine Mehrheit der Verbraucher in Deutschland ist offenbar bereit, f\u00fcr umweltfreundliche Verpackungen mehr zu bezahlen. Zu diesem Ergebnis kommt eine neue Studie.","rank_math_focus_keyword":"","rank_math_title":"","_earpaper_enabled":false,"_earpaper_voice_id":"","_earpaper_audio_url":"","_earpaper_audio_id":"","_earpaper_article_id":"","_earpaper_status":"","_earpaper_error":"","_earpaper_duration":0,"_earpaper_generated_at":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[58781],"tags":[31,32,1487,58802],"class_list":{"0":"post-45491","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-green-packaging","7":"tag-nachhaltigkeit-und-green-packaging","8":"tag-packmittel-und-packstoffe","9":"tag-papier-pappe-karton","10":"tag-pro-carton","11":"cs-entry","12":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/45491","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=45491"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/45491\/revisions"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=45491"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=45491"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=45491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}