{"id":46588,"date":"2021-07-19T10:24:57","date_gmt":"2021-07-19T08:24:57","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=46588"},"modified":"2021-07-19T10:24:57","modified_gmt":"2021-07-19T08:24:57","slug":"armenian-vodka-in-italian-glass","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/armenischer-wodka-in-italienischem-glas\/","title":{"rendered":"Armenian vodka in an Italian glass"},"content":{"rendered":"<p><strong>The Armenian vodka brand Arax now presents itself in new glass packaging from Gentlebrand. The project was created from scratch by the Italian packaging and design agency.<\/strong><\/p>\n<p>According to Gentlebrand, a thorough market analysis and target group study enabled it to define the new Arax brand strategy and identify the unique elements that enhance the product's packaging. The frosted glass bottle appears to be carved from ice and is intended to convey the feeling of a fresh, ready-to-serve spirit.  The design aims to convey the premiumness desired by the brand.<\/p>\n<figure id=\"attachment_46590\" aria-describedby=\"caption-attachment-46590\" style=\"width: 1568px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-46590\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2021\/07\/ADV-02.jpg\" alt=\"\" width=\"1568\" height=\"1040\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2021\/07\/ADV-02.jpg 1568w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2021\/07\/ADV-02-300x199.jpg 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2021\/07\/ADV-02-1024x679.jpg 1024w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2021\/07\/ADV-02-768x509.jpg 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2021\/07\/ADV-02-1536x1019.jpg 1536w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2021\/07\/ADV-02-1320x876.jpg 1320w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2021\/07\/ADV-02-600x398.jpg 600w\" sizes=\"(max-width: 1568px) 100vw, 1568px\" \/><figcaption id=\"caption-attachment-46590\" class=\"wp-caption-text\">Photo: Gentlebrand<\/figcaption><\/figure>","protected":false},"excerpt":{"rendered":"The Armenian vodka brand Arax now presents itself in new glass packaging from Gentlebrand. The project was created from scratch by the Italian packaging and design agency.","protected":false},"author":7,"featured_media":46589,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"","rank_math_focus_keyword":"armenischer wodka","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[113],"tags":[62,46,59142,58791],"class_list":{"0":"post-46588","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-produkte","8":"tag-glas","9":"tag-marketing-und-design","10":"tag-news-express","11":"tag-spirituosen","12":"post_format-post-format-standard","13":"cs-entry","14":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/46588","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=46588"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/46588\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/46589"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=46588"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=46588"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=46588"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}