{"id":46635,"date":"2021-07-20T14:30:07","date_gmt":"2021-07-20T12:30:07","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=46635"},"modified":"2021-07-20T13:21:06","modified_gmt":"2021-07-20T11:21:06","slug":"original-blended-material-from-sony","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/original-blended-material-von-sony\/","title":{"rendered":"Sony develops original blended material for plastic-free packaging"},"content":{"rendered":"<p>Sony has developed a sustainable paper material made from bamboo, sugar cane and post-consumer recycled paper. The \u201eOriginal Blended Material\u201c is intended to replace plastic packaging for selected products.<\/p>\n<p>The \u201eOriginal Blended Material\u201c is an environmentally friendly and sustainable paper material made from bamboo, sugar cane fibres and post-consumer recycled paper, the origin of which is specified. It can be <strong>Recycle completely without sorting<\/strong>.<\/p>\n<p>The recyclable, durable and strong mixture is plastic-free and is already used in the packaging of the completely wireless WF-1000XM4 headphones, which is uncoloured so that the <strong>different shades of the material<\/strong> itself. The plan is to use the material for packaging other selected Sony products in the future.<\/p><div class=\"packa-in-post-alle\" style=\"text-align: center;\" id=\"packa-4002358557\"><div id=\"packa-854348528\"><a data-no-instant=\"1\" href=\"https:\/\/packaging-journal.de\/en\/newsletter\/\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"PJ Self-promotion English 03\"><!--noptimize--><img src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03.png\" alt=\"\"  srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03.png 840w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-300x75.png 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-768x192.png 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-18x5.png 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-332x83.png 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-664x166.png 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-688x172.png 688w\" sizes=\"(max-width: 840px) 100vw, 840px\" width=\"840\" height=\"210\"  style=\" max-width: 100%; height: auto;\" \/><!--\/noptimize--><\/a><\/div><\/div>\n<figure id=\"attachment_46637\" aria-describedby=\"caption-attachment-46637\" style=\"width: 754px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-46637 size-full\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2021\/07\/sony-Package-for-Original-Blended-Material.jpg\" alt=\"Sony headphone packaging\" width=\"754\" height=\"980\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2021\/07\/sony-Package-for-Original-Blended-Material.jpg 754w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2021\/07\/sony-Package-for-Original-Blended-Material-231x300.jpg 231w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2021\/07\/sony-Package-for-Original-Blended-Material-600x780.jpg 600w\" sizes=\"(max-width: 754px) 100vw, 754px\" \/><figcaption id=\"caption-attachment-46637\" class=\"wp-caption-text\">Packaging of the WF-1000XM4 wireless headphones. (Image: Sony)<\/figcaption><\/figure>\n<h2><strong>Environmentally friendly raw materials<br \/>\n<\/strong><\/h2>\n<p>The bamboo for Original Blended Material is grown on three mountains in the Chinese province of Guizhou. It is a different species of bamboo to the one that serves as a food source for the pandas living there. Only the necessary quantity is selected and felled to ensure that the total bamboo stock is <strong>Maintain a sustainable growth cycle<\/strong> and the impact on nature can be reduced.<\/p>\n<p>Sony also uses the bagasse from the sugar cane, which<strong> is left over from the production of sugar<\/strong> and is mostly used as a fuel to generate electricity, causing carbon dioxide emissions. By processing it in the Original Blended Material, it serves as a recyclable resource. Only bagasse from sugar cane grown in fields within a 100 kilometre radius of Nakhon Sawan in Thailand is used.<\/p><div id=\"packa-2556458337\" class=\"packa-inhalt\"><!--noptimize--><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-2686439340972671\" crossorigin=\"anonymous\"><\/script>\r\n<ins class=\"adsbygoogle\" style=\"display:block;text-align:center\" data-ad-layout=\"in-article\" data-ad-format=\"fluid\" data-ad-client=\"ca-pub-2686439340972671\" data-ad-slot=\"6171251825\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><!--\/noptimize--><\/div>\n<p>Another component is regionally sourced post-consumer recycled paper. The combination of recycled paper with bamboo and sugar cane fibres increases the strength of the material. The recycled paper also enables a special design by making the most of its existing colour, <strong>without additionally colouring the material<\/strong> becomes.<\/p>\n<figure id=\"attachment_46638\" aria-describedby=\"caption-attachment-46638\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-46638 size-large\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2021\/07\/sony-bamboo-sugarcane-and-recycled-paperleft_Original-Blended-Materialright-1024x358.jpg\" alt=\"Sony bamboo, sugar cane, recycled paper\" width=\"1024\" height=\"358\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2021\/07\/sony-bamboo-sugarcane-and-recycled-paperleft_Original-Blended-Materialright-1024x358.jpg 1024w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2021\/07\/sony-bamboo-sugarcane-and-recycled-paperleft_Original-Blended-Materialright-300x105.jpg 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2021\/07\/sony-bamboo-sugarcane-and-recycled-paperleft_Original-Blended-Materialright-768x269.jpg 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2021\/07\/sony-bamboo-sugarcane-and-recycled-paperleft_Original-Blended-Materialright-1536x538.jpg 1536w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2021\/07\/sony-bamboo-sugarcane-and-recycled-paperleft_Original-Blended-Materialright-2048x717.jpg 2048w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2021\/07\/sony-bamboo-sugarcane-and-recycled-paperleft_Original-Blended-Materialright-1320x462.jpg 1320w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2021\/07\/sony-bamboo-sugarcane-and-recycled-paperleft_Original-Blended-Materialright-600x210.jpg 600w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2021\/07\/sony-bamboo-sugarcane-and-recycled-paperleft_Original-Blended-Materialright-scaled.jpg 2500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-46638\" class=\"wp-caption-text\">Sony produces original blended material from bamboo, sugar cane and recycled paper. (Image: Sony)<\/figcaption><\/figure>\n<h2><strong>Original blended material offers a wide range of applications<br \/>\n<\/strong><\/h2>\n<p>According to the manufacturer, the durable original blended material opens up a wide range of possible applications. By changing the mixing ratio, it can also be converted into a <strong>Variety of moulds<\/strong> can be applied. As the material can be embossed, there is no need to use ink.<\/p>\n<p>With developments such as the new Original Blended Material, Sony <strong>Use for plastic-free packaging<\/strong> and aims to \u201eeliminate plastic packaging for newly developed small products\u201c, as stated in the medium-term environmental goals \u201e<a href=\"https:\/\/www.sony.com\/en\/SonyInfo\/csr\/SonyEnvironment\/ourvision\/GM2025\/\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\">Green Management 2025<\/a>\u201c of the company.<\/p>\n<p>The<a href=\"http:\/\/www.sony.net\/\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\"> Sony Corporation<\/a> is responsible for the Electronics Products &amp; Solutions (EP&amp;S) division within the Sony Group.<\/p>\n<p><em>Source:<\/em> Sony<\/p>","protected":false},"excerpt":{"rendered":"Sony has developed a sustainable paper material made from bamboo, sugar cane and post-consumer recycled paper. The \u201eOriginal Blended Material\u201c is intended to replace plastic packaging for selected products.","protected":false},"author":20,"featured_media":46636,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"Sony hat Original Blended Material, ein nachhaltiges Papiermaterial aus Bambus, Zuckerrohr und Post-Consumer-Recyclingpapier, f\u00fcr Verpackungen entwickelt.","rank_math_focus_keyword":"Original Blended Material","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[58781],"tags":[31,32,1487,59206],"class_list":{"0":"post-46635","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-green-packaging","8":"tag-nachhaltigkeit-und-green-packaging","9":"tag-packmittel-und-packstoffe","10":"tag-papier-pappe-karton","11":"tag-sony","12":"cs-entry","13":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/46635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=46635"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/46635\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/46636"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=46635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=46635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=46635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}