{"id":46943,"date":"2021-07-30T10:29:26","date_gmt":"2021-07-30T08:29:26","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=46943"},"modified":"2021-07-30T10:29:26","modified_gmt":"2021-07-30T08:29:26","slug":"fritz-kola-calls-for-clean-ups","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/fritz-kola-ruft-zu-clean-ups-auf\/","title":{"rendered":"Fritz-Kola calls for clean-ups with special labels"},"content":{"rendered":"

With new special labels and a strategic partnership with the Surfrider Foundation Europe, the Hamburg-based drinks manufacturer Fritz-Kola is campaigning against plastic waste and calling for a system change in the drinks industry.<\/p>\n

More and more consumers are turning to reusable glass bottles. With its own \u201eDrink from glass\u201c initiative, Fritz-kola promotes glass as a sustainable solution, raises awareness of the consequences of plastic waste and is now going one step further: from August, the drinks manufacturer is supporting 1,000 clean-ups on beaches, lakes and rivers across Europe with 100,000 euros.<\/p>\n

Information is available directly on the shelf. With the special labels \u201eYou & fritz-kola for 1,000 beach clean-ups\u201c, the cola experts are promoting the joint cause. Consumers can register on the website Drink from glass<\/a> learn how to register a clean-up and organise their own \u201eOcean Initiative\u201c.<\/p>

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The \u201eDrink from Glass\u201c movement aims to bring about a system change in the beverage industry and encourage people to only drink from glass bottles - just as naturally as they do without plastic bags. The long-term goal of the movement is a drinks shelf that only sells glass bottles. The movement was initiated by Fritz-Kola at the beginning of 2020.<\/p>\n

Source<\/em>Fritz-Kola<\/p>