{"id":473,"date":"2016-03-17T09:10:22","date_gmt":"2016-03-17T08:10:22","guid":{"rendered":"http:\/\/dev.packaging-journal.de\/christoph-petersen-design-klassiker-modernisieren-junge-marken-neu-gestalten\/"},"modified":"2018-07-11T17:26:35","modified_gmt":"2018-07-11T15:26:35","slug":"christoph-petersen-design-modernising-classics-redesigning-young-brands","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/christoph-petersen-design-klassiker-modernisieren-junge-marken-neu-gestalten\/","title":{"rendered":"Christoph Petersen Design: Modernising classics, redesigning young brands"},"content":{"rendered":"

Christoph Petersen Design has been synonymous with creative branding and packaging for more than 40 years, making it one of the dinosaurs of the industry. Since November, the agency has had a new management team and is stepping up a gear in terms of brand staging and packaging.<\/p>\n

The company was named after its founder, a charismatic and ingenious designer whose clear vision ensured that exciting customers have always entrusted him with the development of their brands. Started as a one-man design office<\/strong> in the studio of the namesake's own house, the order situation was already so extensive after a short time that the first employees and new premises were needed.<\/p>\n

Today, a few years after Christoph Petersen's death, the agency is based in the centre of Hamburg's Kontorhaus district with around 15 employed designers and strategists. And it still holds true today, inspiring<\/strong> and Pioneering strategy and design solutions<\/strong> for various well-known companies and brands in the consumer and luxury food industry, including Faber Castell, F\u00fcrstenreform, the Radeberger Group, the Bitburger Brewery Group, the Maisel Brewery and Efes.<\/p>

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The agency's new management duo has been responsible for this since the end of last year: Elke Pietzsch<\/strong> (Executive Director Client & Strategy) and Daniela Schuch<\/strong> (Executive Creative Director) are now jointly steering the fortunes of Christoph Petersen Design and setting completely new impulses. Both have worked for Enterprise IG, Brand Union, Dragon Rouge, Lothar B\u00f6hm and Windi Winderlich Design for many years and together build on 40 years of expertise in brand development, packaging design, innovation and naming.<\/p>\n

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The agency's new management duo: Elke Pietzsch (Executive Director Client & Strategy) and Daniela Schuch (Executive Creative Director)<\/figcaption><\/figure>\n<\/div>\n

Extensive experience in the beer segment<\/h2>\n

For decades, Christoph Petersen Design has been known above all for its successful brand developments in the beer and spirits sector, and not only in the beer and spirits sector. 2-D design level,<\/strong> but also in the area of Mould, box<\/strong> and other containers. Almost every German and countless international breweries have already had their packaging, including branding, designed and realised by the Hamburg experts. Most of them have been regular customers for years.<\/p>