{"id":47830,"date":"2021-08-20T16:23:05","date_gmt":"2021-08-20T14:23:05","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=47830"},"modified":"2021-11-05T17:59:20","modified_gmt":"2021-11-05T16:59:20","slug":"sara-dietrich-gutsch-corporate-design","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/sara-dietrich-gutsch-corporate-design\/","title":{"rendered":"Student develops corporate design for organic oat drink Gutsch"},"content":{"rendered":"

Budding designer Sara Dietrich worked on a real-life assignment for her bachelor's thesis. She developed the corporate design for a new oat drink line for two Swiss restaurateurs, which is to be launched this year and sold in Swiss caf\u00e9s.<\/p>\n

The two caf\u00e9 operators Mathias B\u00fchler from Bern and Philipp Schallberger from Basel produce one of the first organic oat milk products made from Swiss raw materials. For the development of the corporate design, they turned to the Lucerne School of Art and Design.<\/a> \u201eThe assignment found its way to me via the head of the Graphic Design degree programme, so I started the practical work for my bachelor's thesis in March,\u201c says Sara Dietrich. It was about not only about the packaging design<\/strong>; other media such as flyers, posters, carrier bags, coffee mugs and a website were developed.<\/p>\n

\"Gutsch
(Image: Sara Dietrich)<\/figcaption><\/figure>\n

A good morning<\/h2>\n

From the outset, the design student worked with the two caf\u00e9 operators and initially created a brand profile in which they set out the cornerstones of the brand positioning. As independent entrepreneurs in the local coffee scene, the two restaurateurs want to our own community with products in Swiss organic quality<\/strong> supply. Credit<\/a>, the brand name of the new organic oat drink, is intended to convey regionality and \u201eSwissness\u201c: In Switzerland, a gutsch is known as a small sip of liquid - for example, a gutsch of milk that you pour into your coffee. The new organic product is to be served in Swiss-German caf\u00e9s and coffee roasters, where it will also be sold to private consumers. It will not be available in the large supermarket chains.<\/p>

\"\"<\/a><\/div><\/div>\n

The final design shows Generous graphic shapes<\/strong>, which are present throughout the corporate design.<\/p>\n

\n
\"Sara
(Image: Sara Dietrich)<\/figcaption><\/figure>\n

\u201eAs a reduced, free interpretation of the Gutsch, I placed the transparent form over the font and colour level of the various media. In combination with the \u2018ABC Favorit\u201c font and an independent colour scheme, the volume of the corporate design can be regulated across different media.\" Sara Dietrich<\/strong>, Designer<\/p><\/blockquote>\n

Four packages make one pattern<\/h2>\n

Each of the four types of drink appears in four different versions, with the mould rotating clockwise by 90 degrees around the packaging. This allows assemble the packaging into a pattern.<\/strong> As a sorting aid, there is a number on each packaging base that indicates the position of the respective packaging within the pattern.<\/p>