{"id":47919,"date":"2021-08-24T16:38:42","date_gmt":"2021-08-24T14:38:42","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=47919"},"modified":"2021-08-24T16:39:11","modified_gmt":"2021-08-24T14:39:11","slug":"mcdonalds-gives-rubbish-a-basket","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/mcdonalds-gibt-muell-einen-korb\/","title":{"rendered":"McDonald's turns down rubbish"},"content":{"rendered":"
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Against the careless discarding of packaging: Fast-food giant McDonald's Germany wants to encourage its customers to throw their rubbish away with precision. Special baskets have been developed for this purpose.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Into the bin instead of on the street: the national campaign \u201eGib M\u00fcll \u2019nen Korb\u201c (Give rubbish a basket) motivates\u00a0McDonald's<\/a>\u00a0over the next few weeks to encourage the correct disposal of waste and emphasise its commitment to a clean restaurant environment.<\/p>

As part of the activation for the McDrive, selected pilot restaurants will receive specially designed litter bins that playfully and entertainingly encourage people to throw litter away accurately.<\/p>

\"\"<\/a><\/div><\/div>

In addition, all restaurants in Germany will be equipped with new advertising materials to generate more visibility for guests and visitors on site. The company is also drawing attention to this important topic on its social media channels and in cooperation with influencer Aaron Troschke.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Next stop on the packaging timetable<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

\u201eGib M\u00fcll \u2018nen Korb\u201c is the continuation of McDonald's commitment in Germany to combat carelessly discarded waste. The company has been working on its strategic packaging roadmap since 2019 to continuously reduce plastic and packaging waste. For example, by switching from cardboard to wrapping paper, up to 70 per cent of packaging material can be saved for selected products.\u00a0<\/p>

Source: McDonald's Germany<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

More news from McDonald's<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t
\"\"<\/div><\/a>\n\t\t\t\t
Green Packaging<\/div>\n\t\t\t\t
\n\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t

\n\t\t\t\n\t\t\t\tMcDonald's Japan launches nationwide changeover\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tLids made from recycled PET will be introduced nationwide from 19 November.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t
\"McDonald's<\/div><\/a>\n\t\t\t\t
Packaging technology<\/div>\n\t\t\t\t
\n\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t

\n\t\t\t\n\t\t\t\tRFID for McDonald's reusable packaging\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tIn France, McDonald's is introducing RFID hardware and software from Checkpoint in take-away restaurants and on returnable packaging.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t
\"HAVI<\/div><\/a>\n\t\t\t\t
Green Packaging<\/div>\n\t\t\t\t
\n\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t

\n\t\t\t\n\t\t\t\tHAVI develops nationwide reusable packaging system with McDonald's\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tLogistics and supply chain specialist HAVI and McDonald's Germany have developed a nationwide solution for reusable packaging for around 1,450 German restaurants together with supply partners.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t
\"\"<\/div><\/a>\n\t\t\t\t
Green Packaging<\/div>\n\t\t\t\t
\n\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t

\n\t\t\t\n\t\t\t\tMcDonald's showcases sustainability at Gamescom\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tMaking sustainability a fun experience. McDonald's Germany is presenting itself at this year's gamescom with this aim in mind. For the first time, the company is combining its commitment to gaming with sustainability communication\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t
\"\"<\/div><\/a>\n\t\t\t\t
Markets<\/div>\n\t\t\t\t
\n\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t

\n\t\t\t\n\t\t\t\tdvi welcomes judgement on packaging tax\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tT\u00fcbingen's unilateral attempt to introduce a packaging tax has failed in court. Today, the German Packaging Institute dvi welcomes the judges' decision. Taxes only create additional burdens. Instead of passing them on, problems should be solved.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t
\"Fast<\/div><\/a>\n\t\t\t\t
Markets<\/div>\n\t\t\t\t
\n\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t

\n\t\t\t\n\t\t\t\tAdministrative Court overturns T\u00fcbingen packaging tax\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe Administrative Court of Baden-W\u00fcrttemberg has declared the T\u00fcbingen packaging tax invalid. The court thus ruled in favour of a tenant of a McDonald's branch in T\u00fcbingen.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"Against the careless discarding of packaging: Fast-food giant McDonald's Germany wants to encourage its customers to throw their rubbish away with precision. Special baskets have been developed for this purpose.","protected":false},"author":7,"featured_media":47929,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"McDonald\u00b4s Deutschland will seine Kundinnen und Kunden dazu animieren, den M\u00fcll zielgenau einzuwerfen. Daf\u00fcr wurden spezielle K\u00f6rbe entwickelt.","rank_math_focus_keyword":"mcdonalds m\u00fcll","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[114],"tags":[65,38,58765],"class_list":{"0":"post-47919","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-aus-den-unternehmen-news","8":"tag-abfalltechnik-und-recycling","9":"tag-lebensmittel","10":"tag-mcdonalds","11":"cs-entry","12":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/47919","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=47919"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/47919\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/47929"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=47919"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=47919"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=47919"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}