{"id":48204,"date":"2021-08-31T11:11:41","date_gmt":"2021-08-31T09:11:41","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=48204"},"modified":"2021-08-31T11:11:41","modified_gmt":"2021-08-31T09:11:41","slug":"water-based-colour-mixing-system-hubergroup","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/wasserbasiertes-farbmischsystem-hubergroup\/","title":{"rendered":"Hubergroup: water-based colour mixing system for sustainably coloured packaging"},"content":{"rendered":"

A new, water-based ink mixing system from Hubergroup Print Solution ensures that packaging can now be designed to be both sustainable and colourful. All components of the modular system have Cradle to Cradle Certified Bronze certification.<\/p>\n

With Hydro-X Green Line Premium, customers can select exactly the components they need for their products from the portfolio using the modular system. A large colour space and a Broad field of application combined with sustainability<\/strong> - That was the goal of Hubergroup<\/a> in the development of the colour mixing system.<\/p>\n

\u201eIt was important to us to develop more than just a single sustainable, water-based product. We wanted to make our entire range sustainable and give customers the flexibility to choose the components that suit their packaging.\u201c Dr Christian Schirrmacher,<\/strong> Global Project Manager Water Based Inks at Hubergroup<\/p><\/blockquote>\n

As all colour concentrates, blends and additives are coordinated and can be freely combined, the Hydro-X\u00a0<\/strong>Green Line Premium<\/a> a variety of Flexographic and gravure printing applications<\/strong> from flexible packaging made of paper, aluminium or plastic film to corrugated cardboard or folding cartons.<\/p>

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Certified water-based colour mixing system<\/h2>\n

In order to investigate and improve the impact of all components of the colour mixing system on the environment with a holistic approach, Hubergroup worked with the Cradle to Cradle Products Innovation Institute<\/a> together. The institute is committed to promoting innovation for a circular economy and awards certifications based on the Cradle to Cradle Certified Product Standard, which includes comprehensive criteria in the categories of material health, recyclability, use of renewable energy & carbon management, responsible water management and compliance with social standards. All components of the new colour mixing system received the Cradle to Cradle Certified certification<\/strong> Bronze<\/strong>.<\/p>\n

\u201eThrough the external assessment, we want to give our customers transparency and certainty about the environmental impact of our paints. However, it was also important to us that the certification has no influence on the use of our products. Printers who want to use the Cradle to Cradle Certified products in our Hydro-X series, do not have to reorganise their processes<\/strong> and can expect the same good performance and shelf life as before. Brand owners can use the same designs and packaging formats as before - just more sustainably,\u201c says Dr Christian Schirrmacher.<\/p>