{"id":50126,"date":"2021-10-07T12:37:27","date_gmt":"2021-10-07T10:37:27","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=50126"},"modified":"2021-10-07T12:37:27","modified_gmt":"2021-10-07T10:37:27","slug":"new-packaging-design-for-dm-brand-langhaarmaedchen","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/neues-verpackungsdesign-fuer-dm-marke-langhaarmaedchen\/","title":{"rendered":"New packaging design for dm brand Langhaarm\u00e4dchen"},"content":{"rendered":"

WIN Creating Images designs facelift for its long-standing client Long hair girl u<\/a>nd creates a new packaging design for the exclusive brand.<\/p>\n

Following a joint workshop between dm<\/a>, The new design approach pursues the aspect of \u201creduction\u201c. A clear structure is intended to ensure that benefits such as \u201evegan\u201c or \u201esilicone-free\u201c are quickly recognisable - and to increase brand transparency. Shampoo and conditioner have been given new colours that offer even better orientation, and the story of the long hair girls has been given more space. All in all, a \u201esoft facelift\u201c.<\/p>\n

\u201cThe hair care range from the dm Langhaarm\u00e4dchen was so well received from day one - we didn't want to change too much. Never change a winning team!\u201c. Luc B\u00fctz, Managing Director of WIN Creating Images.<\/strong><\/p><\/blockquote>\n

The story of Langhaarm\u00e4dchen began with a vision of two master hairdressers who dreamed of their own haircare range while travelling through Australia. As an expert in the field of haircare WIN Creating Images<\/a> was responsible for the design of the successful brand from conception to bottle moulding to product development - and was therefore part of the journey from the very beginning.<\/p>

\"\"<\/a><\/div><\/div>","protected":false},"excerpt":{"rendered":"IN Creating Images realises the facelift for its long-standing customer Langhaarm\u00e4dchen and creates a new packaging design for the exclusive brand.\nFollowing a joint workshop between dm, Langhaarm\u00e4dchen and WIN, the new design approach focuses primarily on \u201ereduction\u201c.","protected":false},"author":14,"featured_media":50127,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"WIN Creating Images setzt den Facelift fu\u0308r seinen langja\u0308hrigen Kunden Langhaarma\u0308dchen um und entwirft ein neues Verpackungsdesign f\u00fcr die Exclusivmarke.","rank_math_focus_keyword":"Verpackungsdesign","rank_math_title":"Neues Verpackungsdesign f\u00fcr dm-Marke Langhaarm\u00e4dchen","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[22],"tags":[59222,46,32],"class_list":{"0":"post-50126","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-packmittel-und-packstoffe","8":"tag-dm","9":"tag-marketing-und-design","10":"tag-packmittel-und-packstoffe","11":"cs-entry","12":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/50126","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=50126"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/50126\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/50127"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=50126"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=50126"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=50126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}