{"id":50624,"date":"2021-10-13T14:46:08","date_gmt":"2021-10-13T12:46:08","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=50624"},"modified":"2021-10-13T14:46:08","modified_gmt":"2021-10-13T12:46:08","slug":"underberg-shows-plastic-free-packaging","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/underberg-zeigt-kunststofffreie-verpackung\/","title":{"rendered":"Underberg launches plastic-free packaging for its 175th anniversary"},"content":{"rendered":"<p><strong>Plastic-free packaging for the Original Kr\u00e4uter from Underberg: To mark its 175th anniversary, the traditional brand Underberg is presenting its classic Original Kr\u00e4uter in a new design at the point of sale and<\/strong><strong> in new, plastic-free packaging from the STI Group. Eye-catching displays were developed to match.<\/strong><\/p>\n<p>The new anniversary design of<a href=\"https:\/\/www.underberg.com\/de\/?pk_campaign=UDB-21-002&amp;pk_source=msc&amp;utm_medium=google&amp;utm_content=brand_001&amp;gclid=EAIaIQobChMIvZnx56vH8wIVkZCyCh1NdAxtEAAYASAAEgIB_fD_BwE\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\"> Underberg i<\/a>is a tribute to the \u201etime of new beginnings\u201c and is based on the founding year of 1846. The move towards sustainability is evident in the packaging for the iconic product in the 12x20ml box. Here, the traditional company is switching from plastic boxes to<strong> 100 per cent recyclable cardboard made from FSC-certified material<\/strong> um.<\/p>\n<h2><strong>Plastic-free packaging for greater sustainability<\/strong><\/h2>\n<p>Instead of the 12x20ml plastic boxes, Underberg will in future pack the portion bottles in recyclable packaging from the STI Group. The folding boxes, which are coated with water-based gloss varnish, are made from 95 per cent recycled paper.<\/p><div class=\"packa-in-post-alle\" style=\"text-align: center;\" id=\"packa-607530023\"><div id=\"packa-3014997503\"><a data-no-instant=\"1\" href=\"https:\/\/packaging-journal.de\/en\/newsletter\/\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"PJ Self-promotion English 03\"><!--noptimize--><img src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03.png\" alt=\"\"  srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03.png 840w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-300x75.png 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-768x192.png 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-18x5.png 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-332x83.png 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-664x166.png 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-688x172.png 688w\" sizes=\"(max-width: 840px) 100vw, 840px\" width=\"840\" height=\"210\"  style=\" max-width: 100%; height: auto;\" \/><!--\/noptimize--><\/a><\/div><\/div>\n<blockquote><p>\u201eThe naturalness of the product should also be reflected in the materials for the new packaging.\u201c <strong>Andrea Haslinger<\/strong>, Head of Marketing at Underberg<\/p><\/blockquote>\n<p>Just like the packaging, the associated pallet displays are also made from 90 per cent recycled paper-based material and are fully recyclable at the end of the promotional period.<\/p>\n<p>The aim of the relaunch is to gain even greater recognition among the younger target group while remaining true to its origins. To this end, Underberg is presenting its herbal icon in the brand's typical colours, paired with imaginative, colourful elements. Under the motto<strong> Pop Art meets German Romanticism<\/strong> the anniversary design focuses on the combination of tradition and modernity.<\/p><div id=\"packa-3789495095\" class=\"packa-inhalt\"><!--noptimize--><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-2686439340972671\" crossorigin=\"anonymous\"><\/script>\r\n<ins class=\"adsbygoogle\" style=\"display:block;text-align:center\" data-ad-layout=\"in-article\" data-ad-format=\"fluid\" data-ad-client=\"ca-pub-2686439340972671\" data-ad-slot=\"6171251825\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><!--\/noptimize--><\/div>\n<p><em>Source<\/em>STI Group<\/p>","protected":false},"excerpt":{"rendered":"Plastic-free packaging for the Original Kr\u00e4uter from Underberg: To mark its 175th anniversary, the traditional brand Underberg is presenting its classic Original Kr\u00e4uter in a new design at the point of sale and in new packaging from the STI Group.","protected":false},"author":14,"featured_media":50629,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"Anl\u00e4sslich des 175-j\u00e4hrigen Jubil\u00e4ums pr\u00e4sentiert die Traditionsmarke Underberg ihren Original Kr\u00e4uter in neuem Design und kunststofffreier Verpackung.","rank_math_focus_keyword":"kunststofffreie verpackung,Underberg","rank_math_title":"Underberg launcht zum Jubil\u00e4um kunststofffreie Verpackung","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[23],"tags":[43,48,46,31,32],"class_list":{"0":"post-50624","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing-und-design","8":"tag-aus-den-unternehmen","9":"tag-getraenke","10":"tag-marketing-und-design","11":"tag-nachhaltigkeit-und-green-packaging","12":"tag-packmittel-und-packstoffe","13":"cs-entry","14":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/50624","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=50624"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/50624\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/50629"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=50624"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=50624"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=50624"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}