{"id":50747,"date":"2021-10-14T13:25:42","date_gmt":"2021-10-14T11:25:42","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=50747"},"modified":"2021-10-14T13:25:43","modified_gmt":"2021-10-14T11:25:43","slug":"best-packaging-kathi","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/beste-verpackung-kathi\/","title":{"rendered":"The packaging of the year is an icon from the East"},"content":{"rendered":"
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Iconic character and strong emotional value for consumers. The jury of the German Packaging Museum has recognised both of these qualities in the East German brand Kathi. As of today, it holds the title of \u201ePackaging of the Year\u201c.\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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As always, the prize was awarded as part of the Packaging Dialogue, which is organised every year by the German Packaging Museum in Heidelberg.<\/p>

While this year's dialogue was mainly about \u201eStrong brands from the North\u201c, the award goes to a strong brand from the East.\u00a0<\/p>

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Not only \u201eViba\u201c, \u201eNudossi\u201c, \u201eBautzner Senf\u201c and \u201eRotk\u00e4ppchen Sekt\u201c come from there, but also the \u201eKathi\u201c brand, which is celebrating its 70th birthday this year. Today, the manufacturer of baking mixes in Halle (Saale) is not only a regional player and market leader in the east, but also number two nationally.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Marco and Susen Thiele\nare the third generation to run the baking specialist Kathi from Halle an der Saale.\n(Photo: Kathi)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Kathi probably invented the baking mix<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Although the company \u201eKATHI - N\u00e4hrmittelfabrik Kurt Thiele\u201c was founded in 1950, it was not entered in the commercial and trade mark register until the end of March 1951. The company's history began in a garage in Halle.<\/p>

The baker Kaethe Thiele, whose initials explain the brand name \u201eKa-Thi\u201c, can be considered the inventor of the baking mix. Her experience of everyday life in the GDR made the founder aware of the hardships faced by housewives in an economy of scarcity. The ingredients needed for a cake were therefore immediately portioned to the required quantity, bundled as a baking mix and thus kept safely to hand.<\/p>

The \u201ecertainty of success\u201c, which was a fundamental promise of performance in the former GDR, later developed into the modern \u201econvenience\u201c concept.<\/p>

In addition to the standard product \u201ecake flour\u201c, which was introduced in 1953, the range was soon enriched by tear-off packet soups to which only water had to be added (early form of \u201einstant soup\u201c).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Kathi cake flour 1952 (Photo: Kathi)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Historical brand design continued<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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As the first baking mix for the end consumer on the German market, cake flour could today be described as the \u201emother of the Kathi brand\u201c. In 1953, the packaging already featured characteristic design elements that can still be found today.<\/p>

Over the years, the \u201eCook and bake with Kathi\u201c logo has become a red brand tab in the top centre of the pack. In GDR times, the logo was greatly reduced in size, but today it is once again in the centre of the pack. The pack illustration is still dominated by the finished end product of the baking mix - then as now, the various uses of the cake flour as a cake base or sand cake can be found on the front of the pack.\u00a0<\/p>

The corporate colour red played a dominant role. To this day, the brand identity of this traditional brand has evolved under very careful management, while retaining its roots in a respectful manner.<\/p>

Source: German Packaging Museum<\/a><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The winners from previous years<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"Loewensen<\/div><\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tL\u00f6wensen mustard is the packaging of the year 2020\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\u201eMelitta\u201c becomes \u201ePackaging of the Year\u201c\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\"Packaging<\/div><\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\u201eChipsfrisch ungarisch\u201c is packaging of the year 2018\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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More prices<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tThe best aluminium aerosol cans of the year\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tAerobal has announced the winners of the World Aluminium Aerosol Can Award 2025. Innovation and design took centre stage.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tWorldStar Award - These are the best packaging in the world\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe World Packaging Organisation (WPO) has announced the winners of the WorldStar Global Packaging Awards 2026. A total of 234 packaging solutions from 36 countries were recognised for their outstanding innovation and quality.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tTop Ten 2025: German Packaging Award 2025 - These are the winners\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tAs 2025 draws to a close, we take a look back at the topics that have particularly moved the packaging industry. From innovative packaging solutions to trends in sustainability, we take a look at the top ten contributions from 2025 - today with number 6.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tGerman Sustainability Award: Leef and Traceless are among the winners\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe German Sustainability Award recognises the pioneers of sustainable transformation. The Potsdam-based company Leef Blattwerk was honoured in the packaging category.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tAmcor is looking for innovations\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe focus of the new call is on research and development for flexible and paper-based packaging.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tProduct innovation in Glass 2025: these are the winners\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tAt the Glass 2025 Trend Day organised by the Glass Packaging Action Forum, the winners of the product innovation in glass were announced and the public's favourite was chosen.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"Iconic character and strong emotional value for consumers. The jury of the German Packaging Museum has recognised both of these qualities in the East German brand Kathi. As of today, it holds the title of \u201ePackaging of the Year\u201c.\u00a0","protected":false},"author":7,"featured_media":50750,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"","rank_math_focus_keyword":"","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[113],"tags":[59326,32,58795],"class_list":{"0":"post-50747","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-produkte","8":"tag-deutsches-verpackungsmuseum","9":"tag-packmittel-und-packstoffe","10":"tag-preisverleihung","11":"cs-entry","12":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/50747","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=50747"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/50747\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/50750"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=50747"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=50747"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=50747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}