{"id":50885,"date":"2021-10-18T11:31:07","date_gmt":"2021-10-18T09:31:07","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=50885"},"modified":"2021-10-18T11:31:08","modified_gmt":"2021-10-18T09:31:08","slug":"consumer-advice-centre-food-clarity","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/verbraucherzentrale-lebensmittelklarheit\/","title":{"rendered":"Consumer advice centre fights against deceptive packaging"},"content":{"rendered":"
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Misleading packaging - some also call it \u201edeceptive packaging\u201c - is a nuisance for consumers and competitors alike. For ten years now, consumers have been able to report packaging that they find misleading online to the consumer advice centre.<\/strong><\/p>

For the past ten years, consumers have been able to Lebensmittelklarheit.de<\/a> anonymously report products whose packaging they find misleading. 12,000 Notes<\/strong> have so far been received by the Federation of German Consumer Organisations<\/strong>. And there are more and more reports.<\/p>

Stefanie Wetzel, Project Coordinator for Food Clarity at the Federation of German Consumer Organisations, told the rbb consumer magazine Super.Markt<\/strong>\u201eOn the one hand, this is because consumers are much more educated today. But it is also due to the fact that companies are becoming increasingly tricky at making airy promises.\u201c<\/p>

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If the consumer advice centre considers the consumer's objections to be justified, it issues a warning to the manufacturer. Around a third of companies change their packaging as a result<\/strong>, as was recently the case in Vetschau, Brandenburg. Wurstwaren GmbH, which is based there, advertises its products with the label \u201eSpreewaldfarm - in harmony with nature\u201c, suggesting that the meat comes from \u201egood\u201c farming. However, the meat comes from pigs reared in husbandry system 1, which only complies with minimal animal welfare regulations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Consumers can report misleading packaging here (Screenshot: lebensmittelklarheit.de)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The misleading label was warned. The company intends to refrain from misleading advertising in future and explains: \u201eWe consider the warning from the consumer advice centre to be justified. legally and substantively correct<\/strong>. However, it should be noted that the lettering, which has been in use for years, has not been used for the purpose of deceiving consumers.\u201c<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\"More clarity and truth\"<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Federation of German Consumer Organisations further criticises: Funny-Chipsfrisch aggressively advertises that it does not use any flavour enhancers in its products - but it does. but the list of ingredients includes yeast extract<\/strong>. Langnese advertises with 100 per cent natural ingredients for a stick ice cream that contains artificial substances such as emulsifiers, flavourings and stabilisers.<\/span><\/p>

CEO Klaus M\u00fcller demands: \u201eWe need better labelling rules that ensure greater clarity and truth on food labels and in advertising.\u201c Politicians must support this with appropriate Labelling regulations<\/strong> even better across the EU, M\u00fcller continued in an interview with the Berliner Morgenpost in September 2021.<\/span><\/p>

Source<\/em>: rbb<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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More articles on the topic of marketing and design<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tBeyond Meat packaging becomes more sustainable\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tBeyond Meat is gradually introducing a new packaging design with improved recyclability in German food retail from January 2026.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tTop Ten 2025: Blister packaging 2.0 - How viral AI hype is polishing the image of packaging\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tAs 2025 draws to a close, we take a look back at the topics that have particularly moved the packaging industry. From innovative packaging solutions to trends in sustainability, we take a look at the top ten contributions from 2025 - today with number 3.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tOld Bay returns to the classic tin can\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe move from plastic back to metal stands out against the backdrop of current packaging trends, many of which are focussing on plastic reduction and alternative materials.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tBel starts worldwide changeover to paper packaging\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe market launch has begun in the UK. According to the company, the USA, Canada and Northern Europe will follow in 2026.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tPackaging Of The Month - A can that rethinks wine\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tEvery month, we present the Packaging of the Month in co-operation. The Uncommon packs English wine not in bottles, but in elegantly printed cans. The unusual design combines British style with modern convenience charm - and brings a breath of fresh air to the wine shelf.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tBeverage carton recycling becomes a fashion statement\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tWith the new It-Bag campaign, the Beverage Carton Recycling Association wants to show that sustainability can also be fashionable.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"Misleading packaging is a nuisance for consumers and competitors alike. For ten years now, consumers have been able to report such packaging online to the consumer advice centre.","protected":false},"author":1,"featured_media":50886,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"Seit zehn Jahren k\u00f6nnen Verbraucher irref\u00fchrende Verpackungen online bei der Verbraucherzentrale melden, die die Unternehmen dann abmahnt.","rank_math_focus_keyword":"Verbraucherzentrale","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[23],"tags":[46,59348],"class_list":{"0":"post-50885","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing-und-design","8":"tag-marketing-und-design","9":"tag-verbraucherzentrale","10":"cs-entry","11":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/50885","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=50885"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/50885\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/50886"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=50885"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=50885"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=50885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}