{"id":51939,"date":"2021-11-10T10:44:32","date_gmt":"2021-11-10T09:44:32","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=51939"},"modified":"2021-11-10T10:44:32","modified_gmt":"2021-11-10T09:44:32","slug":"study-circular-economy-capgemini","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/studie-kreislaufwirtschaft-capgemini\/","title":{"rendered":"Study: Consumers hope for more circular economy"},"content":{"rendered":"
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Growing environmental awareness and concerns about waste and depleted resources are leading more and more consumers to opt for more sustainable consumption. According to a Capgemini study, more than seven out of ten consumers in Germany would like to change their own consumer behaviour accordingly. Many see a need for companies to catch up.<\/strong><\/p>

For the Study<\/a> the Capgemini Research Institute more than 8,000 consumers in 14 countries<\/strong> worldwide, including 757 people in Germany. It shows that consumers want to consume more sustainably, for example by reducing their overall consumption (54 per cent), buying more durable products (72 per cent) or having products repaired and maintained to extend their lifespan (70 per cent). 67 per cent expect companies to advertise their products responsibly and not promote excessive consumption.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t
Many consumers, including in Germany, want to consume more sustainably. (Image: shutterstock)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Previous Capgemini research has shown that companies have so far failed to establish the circular economy model, which aims to close material loops as far as possible. At the same time, more and more consumers are turning to those companies that have developed such a sustainable business model. This applies especially for areas for which consumers have already developed a high level of awareness, such as food and plastic waste.<\/strong> In the last twelve months, 44 per cent of consumers have increased their spending with food and drink manufacturers who focus on recycling, reuse and waste prevention. 40 per cent of consumers have done this in the area of personal and household care products.<\/p>

\"\"<\/a><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Insufficient product labelling<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Overall, however, 49 per cent believe that companies still need to take further measures in the areas of recycling, reuse and waste reduction. A lack of willingness to act can also develop into a reputational problem for companies: More than half (51 per cent) of consumers currently have no confidence in companies' sustainability promises.<\/strong><\/p>

In terms of convenience, access and cost, consumers feel impaired in making more sustainable consumption decisions. Three out of five (60 per cent) state that product labels do not contain sufficient information, for example on origin, recyclability or recycled content.<\/strong> For 55 per cent, the high cost of repairing products is an obstacle. And more than half (53 per cent) state that they do not want to compromise on convenience.<\/p>