{"id":52281,"date":"2021-11-17T14:52:19","date_gmt":"2021-11-17T13:52:19","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=52281"},"modified":"2021-11-19T10:18:30","modified_gmt":"2021-11-19T09:18:30","slug":"brand-relaunch-for-bakery-brands-from-bahlsen","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/markenrelaunch-fuer-gebaeckmarken-von-bahlsen\/","title":{"rendered":"Brand relaunch for Bahlsen's biscuit brands"},"content":{"rendered":"<p>Sweet biscuit manufacturer Bahlsen has given its traditional biscuit brands a comprehensive brand relaunch. In addition to the primary and shelf packaging, all POS elements have also been given a makeover with the support of the STI Group.<\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">With the <strong>biggest brand relaunch in the company's history<\/strong> new play of colours, bold lettering and reduced design replace the familiar blue biscuit packaging.<\/span><b> <\/b><\/p>\n<p style=\"font-weight: 400;\">In keeping with the brand's new image, not only primary and shelf-ready packaging, but also <strong>all POS elements were also given a new makeover<\/strong>. Tailored to the needs and floor space of the respective retailer, customised POS solutions from the <a href=\"https:\/\/www.sti-group.com\/de\/\" target=\"_blank\" rel=\"noopener\">STI Group<\/a> for the visibility of the new brand positioning.<\/p><div class=\"packa-in-post-alle\" style=\"text-align: center;\" id=\"packa-3619786761\"><div id=\"packa-2174806468\"><a data-no-instant=\"1\" href=\"https:\/\/packaging-journal.de\/en\/newsletter\/\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"PJ Self-promotion English 03\"><!--noptimize--><img src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03.png\" alt=\"\"  srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03.png 840w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-300x75.png 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-768x192.png 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-18x5.png 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-332x83.png 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-664x166.png 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-688x172.png 688w\" sizes=\"(max-width: 840px) 100vw, 840px\" width=\"840\" height=\"210\"  style=\" max-width: 100%; height: auto;\" \/><!--\/noptimize--><\/a><\/div><\/div>\n<h2 style=\"font-weight: 400;\"><strong>Less is more\u00a0<\/strong><\/h2>\n<p style=\"font-weight: 400;\">The cube display does not focus on the number of products. The minimalist design is intended to focus shoppers' attention on the brand. It can be <strong>Flexible individually or with an additional, eye-catching topper in combination<\/strong> place.<\/p>\n<p style=\"font-weight: 400;\">The different types of biscuits are attractively presented from several sides in staggered product compartments. With just a few components and easy handling, the display is a special and efficient presenter, also to the delight of retailers: <strong>Delivered ready filled with goods<\/strong>, the sale can start directly on site.<\/p><div id=\"packa-4239140169\" class=\"packa-inhalt\"><!--noptimize--><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-2686439340972671\" crossorigin=\"anonymous\"><\/script>\r\n<ins class=\"adsbygoogle\" style=\"display:block;text-align:center\" data-ad-layout=\"in-article\" data-ad-format=\"fluid\" data-ad-client=\"ca-pub-2686439340972671\" data-ad-slot=\"6171251825\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><!--\/noptimize--><\/div>\n<p style=\"font-weight: 400;\">The matching shelf trays are also colour-coordinated with the respective flavours and communicate the new brand positioning in equal measure. <strong>The logo and lettering of the primary packaging continue harmoniously in the design<\/strong>, form a visual unit and set the product and brand centre stage.<\/p>\n<h2 style=\"font-weight: 400;\"><strong>Brand relaunch for other brands<\/strong><\/h2>\n<p style=\"font-weight: 400;\">Flexible in use, the tray solutions can be used both as eye-catching shelf placements and stacked as displays. Equipped with a superstructure or plinth, standard solutions can be transformed into efficient and powerful communication solutions. <strong>Island variants for large quantities of goods and with a clear product focus.<\/strong><\/p>\n<p style=\"font-weight: 400;\">The rebranding of other brands such as Leibniz and Pick up! is now to follow as part of the major relaunch. The new look won a bronze award at the <strong>display Superstar Award 2021.<\/strong><\/p>\n<p>Source: STI Group<\/p>","protected":false},"excerpt":{"rendered":"Bahlsen has given its traditional biscuit brands a comprehensive brand relaunch. In addition to the primary and shelf packaging, all POS elements have also been given a makeover with the support of the STI Group.\u00a0\u00a0","protected":false},"author":20,"featured_media":52307,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"Bahlsen hat seine traditionellen Geb\u00e4ckmarken einem umfangreichen Markenrelaunch unterzogen. Auch alle POS-Elemente erhalten von der STI Group ein Makeover.\u00a0\u00a0","rank_math_focus_keyword":"Markenrelaunch,Bahlsen","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[22],"tags":[38,46,32,1487,58860],"class_list":{"0":"post-52281","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-packmittel-und-packstoffe","8":"tag-lebensmittel","9":"tag-marketing-und-design","10":"tag-packmittel-und-packstoffe","11":"tag-papier-pappe-karton","12":"tag-sti-group","13":"cs-entry","14":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/52281","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=52281"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/52281\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/52307"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=52281"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=52281"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=52281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}