{"id":52724,"date":"2021-11-26T11:39:40","date_gmt":"2021-11-26T10:39:40","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=52724"},"modified":"2021-11-26T11:39:40","modified_gmt":"2021-11-26T10:39:40","slug":"norma-batteries-cardboard-packaging","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/norma-batterien-pappverpackung\/","title":{"rendered":"Norma focusses on plastic-saving packaging"},"content":{"rendered":"
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The food discounter Norma is continuing its initiative to continuously reduce plastic and is expanding its range of sustainably packaged products: The Nuremberg-based company is changing the packaging of its Powertec Electric Mignon AA and Powertec Electric Micro AAA batteries. While these were previously wrapped in a cardboard card with a plastic blister cap, they are now being replaced by pure cardboard packaging. In the coming months, the changeover will also take place for other battery types.<\/strong><\/p>

The new battery packaging is not only better for the environment thanks to the resources saved. The fact that the sleeves are now made entirely of cardboard, they can easily be returned to the recycling cycle<\/strong>, by disposing of them in the paper waste. They therefore not only offer customers a sustainable alternative, but also a little more convenience in everyday life.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Small savings add up<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Norma<\/a> saves even more resources through efficient packaging - because in addition to changing the material, the contents have also been adapted: Powertec Electric Mignon AA and Powertec Electric Micro AAA will in future contain ten instead of eight batteries per pack. This means that less packaging needs to be produced overall.<\/strong> The price per battery remains unchanged. If you need even more energy, you can also go straight for the 20-battery box in future: the large version of both AA and AAA batteries will also be available in cardboard-only packaging in future.<\/p>

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The Nuremberg-based food discounter has been pursuing a consistent sustainability strategy for years and is saving more and more resources with minor adjustments. The sustainable battery packaging is just one example of this and save an estimated 20 tonnes of plastic per year.<\/strong> Norma has also already made various adjustments to potato nets, cotton buds and grass paper bags, thus making a valuable contribution to a positive environmental balance.<\/p>

Source<\/em>: Norma<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Marketing & Design - More news<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tBeyond Meat packaging becomes more sustainable\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tBeyond Meat is gradually introducing a new packaging design with improved recyclability in German food retail from January 2026.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tTop Ten 2025: Blister packaging 2.0 - How viral AI hype is polishing the image of packaging\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tAs 2025 draws to a close, we take a look back at the topics that have particularly moved the packaging industry. From innovative packaging solutions to trends in sustainability, we take a look at the top ten contributions from 2025 - today with number 3.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tOld Bay returns to the classic tin can\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe move from plastic back to metal stands out against the backdrop of current packaging trends, many of which are focussing on plastic reduction and alternative materials.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tBel starts worldwide changeover to paper packaging\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe market launch has begun in the UK. According to the company, the USA, Canada and Northern Europe will follow in 2026.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tPackaging Of The Month - A can that rethinks wine\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tEvery month, we present the Packaging of the Month in co-operation. The Uncommon packs English wine not in bottles, but in elegantly printed cans. The unusual design combines British style with modern convenience charm - and brings a breath of fresh air to the wine shelf.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tBeverage carton recycling becomes a fashion statement\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tWith the new It-Bag campaign, the Beverage Carton Recycling Association wants to show that sustainability can also be fashionable.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"The Nuremberg-based food discounter Norma is switching all of its battery packaging to cardboard. In this way, the company is saving around 20 tonnes of plastic per year. The change is part of the discounter's longer-term strategy to continuously reduce plastic.","protected":false},"author":1,"featured_media":52725,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"Der N\u00fcrnberger Lebensmittel-Discounter Norma stellt die Verpackung seiner Batterien vollst\u00e4ndig auf Pappe um und spart so Plastik.","rank_math_focus_keyword":"Norma","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[23],"tags":[46,31,58714,1487],"class_list":{"0":"post-52724","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing-und-design","8":"tag-marketing-und-design","9":"tag-nachhaltigkeit-und-green-packaging","10":"tag-norma","11":"tag-papier-pappe-karton","12":"cs-entry","13":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/52724","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=52724"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/52724\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/52725"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=52724"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=52724"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=52724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}