{"id":52938,"date":"2021-12-01T10:28:32","date_gmt":"2021-12-01T09:28:32","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=52938"},"modified":"2021-12-01T10:28:32","modified_gmt":"2021-12-01T09:28:32","slug":"cosmetics-relaunch-dm","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/kosmetik-relaunch-dm\/","title":{"rendered":"Cosmetics relaunch for dm r\u00e9ell'e"},"content":{"rendered":"

Win Creating Images gives the dm brand r\u00e9ell'e a new look. Modernisation was the focus of the relaunch of the cosmetics brand for colouring and tinting. In future, the r\u00e9ell'e product range will also be supplemented by a new sub-brand, r\u00e9ell'e-Expert, which is characterised by a particularly gentle formula.<\/strong><\/p>\n

Win Creating Images developed the concept and logo, realised the shoot and implemented the new packaging. For the r\u00e9ell'e relaunch, the trend and packaging agency placed particular emphasis on a bright, colourful appearance<\/strong>, the approachability and friendliness of the dm<\/a>-brand and make it appear more modern. The striking colour code helps customers to find their familiar products again and ensures an overall calm shelf appearance<\/strong>.<\/p>\n

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(Image: Win Creating Images)<\/figcaption><\/figure>\n

With the launch of r\u00e9ell'e-Expert, the design is to be the special protection and care technology<\/strong> emphasise. The range has a visually reduced and light-flooded effect, with bright, golden and white colours and a strong presence of the model. Both the shoot for the relaunch of r\u00e9ell'e and the launch of r\u00e9ell'e-Expert were characterised by a strong presence of the model. Focus on naturalness<\/strong>. Win Creating Images draws on years of beauty expertise: agency founder and owner Cathrin Jo Ann Wind shoots the models herself.<\/p>

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Source<\/em>Win Creating Images<\/p>","protected":false},"excerpt":{"rendered":"Win Creating Images gives the dm brand r\u00e9ell'e a new look. Modernisation was at the heart of the cosmetics brand's relaunch.","protected":false},"author":1,"featured_media":52939,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"","rank_math_focus_keyword":"dm r\u00e9ell'e","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[23],"tags":[59222,46,59142],"class_list":{"0":"post-52938","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing-und-design","8":"tag-dm","9":"tag-marketing-und-design","10":"tag-news-express","11":"post_format-post-format-standard","12":"cs-entry","13":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/52938","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=52938"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/52938\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/52939"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=52938"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=52938"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=52938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}