{"id":53062,"date":"2021-12-10T09:23:44","date_gmt":"2021-12-10T08:23:44","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=53062"},"modified":"2021-12-13T13:49:26","modified_gmt":"2021-12-13T12:49:26","slug":"sew-eurodrive-90-years","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/sew-eurodrive-90-jahre\/","title":{"rendered":"SEW-Eurodrive: Tradition in motion"},"content":{"rendered":"
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What does a banker have to do with drives? And what does packaging technology have to do with it today? How do they fit together? Quite simply. A man of numbers is the midwife of a company that today, as SEW-Eurodrive, is one of the international technology leaders in machine and factory automation and is celebrating a milestone birthday this year.<\/strong><\/p>

What a start and what material for a historical economic thriller. The year is 1931, we are In the midst of the global economic crisis<\/strong>. Two more years will pass in Germany before the Weimar Republic is history. And during this time, a nucleus for drive technology and automation is created in North Baden. On 13 June 1931, the banker Christian P\u00e4hr founds today's SEW-Eurodrive GmbH & Co. KG under the name S\u00fcddeutsche Elektromotorenwerke (SEW).<\/strong><\/p>

Before that, there was a bankruptcy<\/strong>, The company was Albert Obermoser AG. In 1927, the banker received the order from his employer, Rheinische Creditbank, to audit the accounts of the engine manufacturer in Bruchsal, which had run into difficulties<\/strong>. The engagement ultimately led to the position of interim manager, specifically in the role of commercial director.<\/p>

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The nucleus of SEW-Eurodrive in Durlacher Stra\u00dfe in Bruchsal in the 1930s. (Image: SEW-Eurodrive)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The following four years remained exciting and finally ended well with a new beginning. Christian P\u00e4hr founded a new company out of the bankruptcy assets of Obermoser AG.<\/strong> The banker had the manufacturing rights in his luggage as an asset for further development.<\/p>

Christian P\u00e4hr did not live to see how well his company would ultimately develop. He died at the age of 70, just four years after founding the company. The women in the family took over.<\/strong> From then on, his widow Kunigunde and their daughter Edeltraut managed the young company.<\/p>