{"id":53334,"date":"2021-12-08T13:18:29","date_gmt":"2021-12-08T12:18:29","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=53334"},"modified":"2021-12-08T13:18:29","modified_gmt":"2021-12-08T12:18:29","slug":"smurfit-kappa-sustainability-design","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/smurfit-kappa-nachhaltigkeit-design\/","title":{"rendered":"Smurfit Kappa combines sustainability and design"},"content":{"rendered":"
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With its global \u201eBetter Planet Packaging\u201c initiative, Smurfit Kappa is consistently focussing on the environmentally friendly use of paper and cardboard as packaging materials. The company develops customised solutions for well-known beverage brands such as Heineken, Chivas Regal and Agua de Benassal, which both reduce CO2 emissions and enable an attractive brand image.<\/strong><\/p>

Paper and cardboard have with 85.5 to 92.5 per cent<\/strong> the highest recycling rates. Furthermore Smurfit Kappa<\/a> The company relies on the circular economy system and actively reuses over 90 per cent of used packaging in a closed business model. In addition, all the paper is made from renewable resources and wood fibres from sustainably managed forests.<\/strong> Based on this strategy, Smurfit Kappa supports companies worldwide in reducing their environmental footprint for packaging along the entire supply chain.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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140 per cent increase in sales<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Czech offshoot of Heineken Pivovar Velke Brezno ran a major campaign for its new beer brand one year after its market launch, as the forecast sales had not been achieved. To promote sales, a Lid with partially fragile promotional items<\/strong> on the beer kegs - but without negatively affecting transport and logistics costs<\/p>

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Within just one week, Smurfit Kappa developed a solution that improves the visibility of the products and does not affect the existing processes. The lids and inner inserts are delivered to the customer flat on a pallet and both parts can be fitted and attached to the drum in just nine seconds without the need for gluing<\/strong>. The result: an increase in turnover of 140 per cent with simultaneous cost neutrality.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Product packaging only on site<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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For the whisky brand, the challenge lay in the product packaging for transport to China. Originally, the transport box contained three porcelain bottles, which were sent in their own product packaging with a presentation effect. However, Chivas wanted to send the bottles without the product packaging with presentation effect<\/strong>. These should then be added in China instead and then put back in the original box.<\/p>