{"id":53334,"date":"2021-12-08T13:18:29","date_gmt":"2021-12-08T12:18:29","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=53334"},"modified":"2021-12-08T13:18:29","modified_gmt":"2021-12-08T12:18:29","slug":"smurfit-kappa-sustainability-design","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/smurfit-kappa-nachhaltigkeit-design\/","title":{"rendered":"Smurfit Kappa combines sustainability and design"},"content":{"rendered":"
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With its global \u201eBetter Planet Packaging\u201c initiative, Smurfit Kappa is consistently focussing on the environmentally friendly use of paper and cardboard as packaging materials. The company develops customised solutions for well-known beverage brands such as Heineken, Chivas Regal and Agua de Benassal, which both reduce CO2 emissions and enable an attractive brand image.<\/strong><\/p>

Paper and cardboard have with 85.5 to 92.5 per cent<\/strong> the highest recycling rates. Furthermore Smurfit Kappa<\/a> The company relies on the circular economy system and actively reuses over 90 per cent of used packaging in a closed business model. In addition, all the paper is made from renewable resources and wood fibres from sustainably managed forests.<\/strong> Based on this strategy, Smurfit Kappa supports companies worldwide in reducing their environmental footprint for packaging along the entire supply chain.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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140 per cent increase in sales<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Czech offshoot of Heineken Pivovar Velke Brezno ran a major campaign for its new beer brand one year after its market launch, as the forecast sales had not been achieved. To promote sales, a Lid with partially fragile promotional items<\/strong> on the beer kegs - but without negatively affecting transport and logistics costs<\/p>

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(Image: Heineken)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Within just one week, Smurfit Kappa developed a solution that improves the visibility of the products and does not affect the existing processes. The lids and inner inserts are delivered to the customer flat on a pallet and both parts can be fitted and attached to the drum in just nine seconds without the need for gluing<\/strong>. The result: an increase in turnover of 140 per cent with simultaneous cost neutrality.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Product packaging only on site<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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For the whisky brand, the challenge lay in the product packaging for transport to China. Originally, the transport box contained three porcelain bottles, which were sent in their own product packaging with a presentation effect. However, Chivas wanted to send the bottles without the product packaging with presentation effect<\/strong>. These should then be added in China instead and then put back in the original box.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Three porcelain bottles safely in a box (Image: Chivas Regal)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Smurfit Kappa's solution was a simple one-piece punch with a locking tab. The inserts were positioned at a 45-degree angle to prevent sideways movement and collisions. This innovative packaging allows customers to, repackaging the products in China instead of the UK<\/strong>, The use of the original outer crate is retained. This solution leads to considerable cost savings and generates less CO2 due to the lower weight during shipping.<\/p>

Source<\/em>: Smurfit Kappa<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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More news on paper and cardboard<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tValmet launches 3D fibre solution\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe company is expanding its offering for the growing market in moulded fibre packaging.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tIMFA sees strong growth dynamics in fibre-based packaging\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tAccording to the results, 79 percent of the surveyed companies expect an increase in their production in 2026.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tPackaging Day 2026: What do Germans expect from their packaging?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tA new survey by the German Industry Association for Packaging (dvi) shows that Germans have high expectations for packaging. Recyclability and sustainability are the focus.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tStora Enso's Pulp Mill Receives Food Safety Certification\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tStora Enso's Oulu mill is the first pulp mill in Finland to receive FSSC 22000 food safety certification. This strengthens customer confidence in packaging materials.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tVPK Group fully acquires Fencor Packaging Group\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tAfter acquiring a minority stake in 2024, the Belgian packaging group now holds 100 percent of the shares.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tIP acquires recycled paper manufacturer Norpac\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tIn particular, the demand for lightweight, high-performance packaging papers is expected to be better met as a result.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"With its global \u201eBetter Planet Packaging\u201c initiative, Smurfit Kappa is consistently focussing on the environmentally friendly use of paper and cardboard as packaging materials. The company develops customised solutions for well-known beverage brands.","protected":false},"author":1,"featured_media":53335,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"Mit seiner globalen Initiative \u201eBetter Planet Packaging\u201c setzt Smurfit Kappa konsequent auf Papier und Pappe als Verpackungsmaterial.","rank_math_focus_keyword":"Smurfit Kappa","rank_math_title":"","_earpaper_enabled":false,"_earpaper_voice_id":"","_earpaper_audio_url":"","_earpaper_audio_id":"","_earpaper_article_id":"","_earpaper_status":"","_earpaper_error":"","_earpaper_duration":0,"_earpaper_generated_at":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[22],"tags":[48,46,32,1487,58759],"class_list":["post-53334","post","type-post","status-publish","format-standard","has-post-thumbnail","category-packmittel-und-packstoffe","tag-getraenke","tag-marketing-und-design","tag-packmittel-und-packstoffe","tag-papier-pappe-karton","tag-smurfit-kappa","cs-entry","cs-video-wrap"],"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/53334","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=53334"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/53334\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/53335"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=53334"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=53334"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=53334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}