{"id":53485,"date":"2021-12-10T13:39:02","date_gmt":"2021-12-10T12:39:02","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=53485"},"modified":"2021-12-10T13:39:02","modified_gmt":"2021-12-10T12:39:02","slug":"eosta-fruit-vegetables-plastic-free","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/eosta-obst-gemuese-plastikfrei\/","title":{"rendered":"Eosta: Fruit and vegetables packaged plastic-free"},"content":{"rendered":"
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Two thirds of plastic packaging in supermarkets can no longer be recycled, the media recently reported. If it were up to organic distributor Eosta, recycling would no longer be necessary. Thanks to innovative packaging solutions, Eosta can offer its entire fresh fruit range plastic-free.<\/strong><\/p>

In addition to laser labelling using natural branding, the Dutch company now also offers Flowpacks and boxes made of paper<\/strong> on. Products such as organic tomatoes, berries and avocados are still often sold in plastic packaging.<\/p>

Many consumers are annoyed by the flood of plastic in supermarkets, especially when it comes to organic fruit and vegetables. Supermarkets package organically grown fruit and vegetables so that they can be distinguished from conventional goods at the checkout. A sustainably produced product is responsible for a lot of environmentally harmful plastic waste<\/strong>. Many countries are therefore taking measures to reduce plastic waste; France is leading the way: plastic packaging for fruit and vegetables will be banned here from 1 January 2022.<\/p>

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Natural branding<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Eosta, an international distributor of organic fruit and vegetables from Waddinxveen in the Netherlands, is taking a relaxed approach to the French packaging ban. The most radical solution Eosta has been offering since 2016 is natural branding, i.e. Labelling directly on the tray using a focused beam of light<\/strong>. Eosta was the first company in Europe to introduce this process on a large scale for organic products.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The organic logo is applied directly to the shell of the product using a laser. (Image: Eosta)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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With Natural Branding, the organic logo is lasered directly onto the fruit - the product is labelled as organic, without any outer packaging. According to the company over 30 million packaging units and 1.5 million kilograms of CO2<\/sub> be saved<\/strong>.<\/p>