\"Cargill is a very well-established company. After all, our history goes back 150 years, and the Elefante brand for tomato paste is more than 75 years old<\/strong>; everyone in Brazil knows them,\" explains Brayan Luque<\/strong>marketing analyst and product manager at Cargill Brazil. \"However, we wanted to spice up the tradition and create something completely new. It was a bold move to replace the traditional can with a plastic cup. Fortunately, it turned out to be a wise decision and has been extremely successful. We are more than satisfied with the reaction of end consumers to our new packaging.\"<\/p> The solution from Berry Superfos is based on packaging made from polypropylene (PP). According to the manufacturer, the lid is particularly easy to open and close, which means that the Tomato paste stays fresh longer<\/strong>when the packaging is opened at the end user's home. The slightly oval shape<\/strong> of the container also makes it easy to empty. In addition to these advantages, the packaging scores with the possibility of Reuse<\/strong> for other purposes by consumers, for example as food storage containers.<\/p>\n \"The success of this project shows that plastic continues to be a very relevant material for today's packaging solutions, enabling brands to create a fresh, modern image<\/strong> and at the same time continue to offer important sustainability benefits such as product protection, less food waste and reuse,\" summarises S\u00f8ren Rohleder<\/strong>CEO of Berry Superfos<\/a>.<\/p>\n Source<\/em>Berry Global<\/p>","protected":false},"excerpt":{"rendered":"New packaging solution for tomato puree: Instead of cans, the tomato puree from the Brazilian brand Elefante has recently been offered in plastic packaging developed and manufactured by Berry Superfos.","protected":false},"author":1,"featured_media":53542,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"Statt in Dosen wird das Tomatenmark der brasilianischen Marke Elefante in einer von Berry Superfos entwickelten Verpackung aus Kunststoff angeboten.","rank_math_focus_keyword":"elefante","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[23],"tags":[59193,38,46,32],"class_list":{"0":"post-53541","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing-und-design","8":"tag-berry-global","9":"tag-lebensmittel","10":"tag-marketing-und-design","11":"tag-packmittel-und-packstoffe","12":"cs-entry","13":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/53541","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=53541"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/53541\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/53542"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=53541"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=53541"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=53541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03.png\")
<\/a><\/div><\/div>\nElefante tomato paste in new plastic packaging<\/h2>\n