{"id":54078,"date":"2021-12-21T13:00:24","date_gmt":"2021-12-21T12:00:24","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=54078"},"modified":"2022-05-17T16:51:05","modified_gmt":"2022-05-17T14:51:05","slug":"live-talk-searching-for-the-right-packaging","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/live-talk-suche-nach-der-richtigen-verpackung\/","title":{"rendered":"Industry talk: Sustainable packaging, targeted communication"},"content":{"rendered":"
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To round off the year, we once again present our most-clicked articles of 2021. 9th place: The industry talk on the right choice of packaging<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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How do I find the right packaging for my product? That was the topic of our fourth packaging journal TV Live in October. In conversation with our guests, it quickly became clear that, in addition to practicality and cost-effectiveness, the sustainability factor has become indispensable when choosing packaging.<\/strong><\/p>

The October issue of our industry talk was all about \u201ethe right packaging\u201c. In the discussion, the dm packaging expert Dagmar Glatz<\/strong>, the packaging consultant Carolina E. Schweig<\/strong>, the founder of Organic Labs Moritz Mangold<\/strong> and Mr Fred founder Tobias Kobier<\/strong> The two companies quickly agreed that packaging should not only be considered in terms of the product, but also as part of the entire production chain right through to the consumer.<\/p>

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A start-up that wants to assert itself on the market has to overcome a lot of hurdles. As a rule, it is more about the product itself than the packaging. However, the latter can also cause a lot of headaches, as the example of the Munich-based company Organic Labs<\/a>. The start-up produces a powder made from oats that consumers mix at home by adding water to make an oat drink.<\/p>

After all, the packaging originally chosen for \u201eSuper Hafer\u201c turned out to be problematic for the environmentally conscious company after a while, as co-founder Moritz Mangold reports: \u201eIn the beginning, we were aiming for packaging that was too\u00a0100 per cent industrially compostable packaging<\/strong>\u00a0set. However, this composite material could not be purely composted and is not left to rest long enough in Germany anyway.\u201c Although the compostability could be communicated to the outside world, Organic Labs ultimately decided to develop new packaging.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\"As a young company, we are also intrinsically motivated to launch a product and packaging on the market that is as good for the environment as possible.\"<\/div>\n\t\t\t\n\t\t\t\t\t\t
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Moritz Mangold<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
Co-founder of Organic Labs (Image: Organic Labs)<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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After many tests, the new packaging was ready: packaging that is 100 per cent recyclable via waste paper. However, without a zip and, unusually for the consumer, much thinner than standard bags. However, after a survey on the company's social media channels, it quickly became clear: \u201eMost people really did say that they would pour the powder into a different packaging or container anyway.\u201c The Sustainability first\u201e principle\u201c<\/strong> had prevailed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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For a 100 per cent recyclable paper bag, Organic Labs has dispensed with a zipper and stand-up base. The product is nevertheless successful. (Image: Organic Labs)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Usability vs. sustainability<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The right balance of usability and sustainability is ultimately decisive for sales. This can also Dagmar Glatz<\/strong>, at the dm drugstore<\/a> responsible for packaging and sustainability. One example is a shower gel sachet that is attached to a hole in the shower and then serves as a shower gel dispenser. Compared to conventional bottles, the pouch saves around 80 per cent of plastic. However, there were problems with the test subjects: the bag could not be practically installed in some shower cubicles. There were also concerns that children might consume too much of the product. And so, in the case of the shower bath sachet, a certain Discrepancy between user-friendliness and sustainability<\/strong>. But how do you find the right packaging concept that also works for the consumer? \u201eThank goodness we are allowed to test a lot,\u201c explains Glatz.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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