{"id":55055,"date":"2022-01-13T16:00:55","date_gmt":"2022-01-13T15:00:55","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=55055"},"modified":"2022-01-14T10:19:06","modified_gmt":"2022-01-14T09:19:06","slug":"pg-dawn-ez-squeeze-self-sealing-valve","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/pg-dawn-ez-squeeze-selbstdichtes-ventil\/","title":{"rendered":"P&G launches Dawn EZ-Squeeze dishwashing liquid with self-sealing valve"},"content":{"rendered":"
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Dawn, America's No. 1 dishwasher detergent, has introduced Dawn EZ-Squeeze, a new upside-down bottle with patented no-flip cap technology. The technology allows the detergent bottle to be turned upside down without leaking - thanks to a self-sealing valve.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Dawn has spent more than five years, hundreds of designs and thousands of hours of testing developing Dawn EZ-Squeeze. This makes it one of the best researched and most thoroughly tested products<\/strong> in the 50-year history of P&G<\/a> in the washing-up liquid category. During this extensive consumer tests<\/strong> Dawn found that the unique valve design of the packaging not only ensures an unobstructed washing experience. The lack of a lid has also improved ease of use as the bottle can be easily removed with one hand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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New design and new formula<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u201eDetergent bottles are one of the most commonly used household items and should therefore be easy to use - from the first drop to the last. You've probably spent a lot of time shaking, inverting and banging your detergent bottle on the countertop to get the most out of every drop. With Dawn EZ-Squeeze, we wanted to create a Develop dishwashing soap that is quick and easy to use<\/strong> and helps you to leave the sink and get on with your life.\u201c<\/p>

Guerin McClure<\/strong>, Vice President, North America Dish Care at Procter & Gamble<\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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With Dawn EZ-Squeeze, Procter & Gamble introduces a washing-up liquid bottle that can stand on its head thanks to its self-sealing valve.\n(Image: Procter & Gamble)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Easy to handle packaging<\/strong> have quickly become one of the most valued features for home care brands. With Dawn's EZ-Squeeze bottle, the desired amount of soap can be applied directly to dishes with one hand, allowing Dawn's grease-fighting formula to work immediately.<\/p>

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\u201eWe have a Gap noticed in the design innovation of washing-up liquid bottles<\/strong> and were thrilled to respond. We are delighted with the incredible response Dawn EZ-Squeeze has already received in our initial tests and can't wait for more people to try this ground-breaking and efficient way of washing dishes.\u201c<\/p>

Corey Brugh<\/strong>, Senior Engineer, Research & Development, North America Dish at Procter & Gamble<\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The EZ-Squeeze bottle is not the only upgrade to the product - the Formula has also been updated<\/strong>, to quickly and easily dissolve both everyday grease and stubborn, cooked-on stains, so customers spend less time and resources at the sink. Dawn EZ-Squeeze Effortlessly removes 99 per cent of all grease and food residues<\/strong>, and thanks to the 4 times faster grease cleaning, every bottle is utilised to the last drop. The Dwan EZ-Spueeze bottle is currently being trialled in the USA.\u00a0<\/p>

Source:\u00a0<\/em>Procter & Gamble<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Procter & Gamble - More news<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tDetergent in Silphie carton\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tProcter & Gamble and PreZero have been working on packaging for Ariel detergent using fibres from the Silphie plant.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tDetergent in cardboard packaging\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe Lenor laundry perfume comes in cardboard packaging. The recyclable solution contains instructions for use in the dosing cap.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tConsumers appreciate delivery without shipping packaging\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tA survey by Amazon shows that more than half of respondents appreciate it when their items are delivered without outer packaging.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tAriel and Lenor pods in cardboard packaging\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tFrom July, the all-in-1 pods from Ariel and Lenor will be available in recyclable cardboard packaging that saves plastic and has an inclusive design.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tLenor relies on plant-based ingredients and recyclate\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tLenor uses plant-based ingredients in its fabric softeners. The bottle is made from 100 per cent used plastic and is recyclable.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tP&G launches Dawn EZ-Squeeze dishwashing liquid with self-sealing valve\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tP&G introduces Dawn EZ-Squeeze, a new upside-down bottle with a self-sealing valve. The technology allows the detergent bottle to stand upside down without leaking.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"P&G introduces Dawn EZ-Squeeze, a new upside-down bottle with a self-sealing valve. The technology allows the detergent bottle to stand upside down without leaking.","protected":false},"author":1,"featured_media":55059,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"P&G stellt mit Dawn EZ-Squeeze eine Flasche mit selbstdichtem Ventil vor. Das Sp\u00fclmittel kann auf dem Kopf stehen, ohne auszulaufen.","rank_math_focus_keyword":"Dawn EZ-Squeeze","rank_math_title":"P&G f\u00fchrt Dawn EZ-Squeeze mit selbstdichtem Ventil ein","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[113],"tags":[54,59068,59448],"class_list":{"0":"post-55055","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-produkte","8":"tag-kunststoff-und-verbunde","9":"tag-procter-gamble","10":"tag-verpackung","11":"cs-entry","12":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/55055","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=55055"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/55055\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/55059"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=55055"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=55055"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=55055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}